Online marketing for the Holiday season has to start early due to shipping time. However, many Canadian consumers don’t understand that and may find it disrespectful when they see Holiday promotions before Remembrance Day. The last thing we want to do is upset shoppers, but what is an online business to do?
Promotions that specifically refer to the holidays (in words or images) are entirely unnecessary. Consumers know they’re shopping for Christmas, we don’t have to tell them that in our marketing.
5 Ways to Promote the Holidays Without Disrespecting Remembrance Day
- Start offering competitive deals and coupons for gift items. Bring it into your omni-channel strategy.
- Set free or reduced shipping campaigns in motion
- Focus on gift items in your search marketing, including mobile.
- Begin focusing your blog content on general shopping topics
- Increase and target your eMail marketing without mentioning the holidays
Don’t be tempted to exchange holiday marketing for tacky Remembrance Day marketing. Instead, promote it with sincere messages of gratitude, quotes, historic images, and encouragement to wear a poppy. Boast about your Remembrance Day policy and your company’s pledge to wait until after November 11th to begin holiday-theme marketing. If you have an offline store, consider offering poppies at your location and make sure your staff are wearing them.
This is a warm, respectful way to begin the Canadian holiday season, and it may just give you a competitive advantage over those who are already in full holiday marketing mode. Most importantly, it’s a chance for us to demonstrate our appreciation for the freedom to do business in Canada.
Following is an example graphic that you are free to use:
Lest we forget.
Will you be holding off on your festive marketing in Canada this year? Please share your traditions and policies in the comments below.
✔ You may also be interested in reading:
How to Use Content Marketing to Skyrocket Holiday Sales
Finding Suppliers for your Canadian Business
10 Hot Product Niches to Sell or Drop Ship Online in Canada
Reaching Canadian Consumers Through Niche Bloggers
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