Canadian's Internet Business

Spike in Canadian Online Sales and Marketing (Statistics) ©

It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers have jumped online in 2015, however, and many saw a double-digit increase in sales in 2014 over 2013, according to a Forrester/Retail Council of Canada Research benchmark report released in June, 2015.

131 Canadian online retailers responded to the Forrester survey, reporting the following statistics:

Canadian eCommerce Metrics

Some of the most interesting statistics in this benchmark report were the basic online retail metrics for Canada. Some tell us more than you might think at first glance. For example, the high rate of shopping cart abandonment is almost certainly due to the cost of shipping in many cases. That’s yet another reason why we need to pressure the government to call Canada Post on its mandate to provide affordable shipping to Canadians. We can also see the investment in digital initiatives have increased, which clearly paid off for Canadian businesses.

We Have Our Priorities Straight for 2015

Canadian Online Retailers finally seem to be focused on the right things. When asked to name their top three online/digital initiatives and priorities for 2015, they responded as follows.

  1. Marketing 64%
  2. Omnichannel 39%
  3. Website Merchandising 38%
  4. Mobile 36%
  5. Website Redesign 28%
  6. Social Media 22%
  7. eCommerce Replatforming 20%
  8. Fulfillment and Shipping Improvements 20%
  9. Checkout Improvements 11%
  10. Marketplaces 8%
  11. Customer Service 8%
  12. Product Development 6%
  13. Internal Expansion 2%

Online Marketing Strategy

The survey found Canadian businesses are planning to spend more on online marketing in 2015.

Mobile Shopping in Canada

The report found a 74% increase in online purchases made with a smartphone in 2014 over 2013. 9% of all online sales at surveyed retailers were made with a smartphone.

Canadian consumers shopped online with their tablet 58% more often in 2014. 13% of all eCommerce sales were made with a tablet.

Additional Information

All growth is expected to continue in 2015.  If you’re trying to bring your company online, you may find the following articles helpful:

Checklist: Choosing a Website Host for your Canadian Business
Help for the 54% of Canadian Small Businesses Without a Website (Statistics)
10 Tips for Taking Product Photos That Sell Online
Canadian Stores Can Grab Global Online Shoppers (Statistics)
Test eCommerce Waters with Fulfillment by Amazon (FBA)
Canadian Omni-Channel Panel Shares Insights
Top Online Business and Marketing Books of 2015

Have you invested more into online sales?  Has it paid off for you?  Please share your experience or questions in the comments below.

Source: Forrester/Retail Council Of Canada eCommerce Benchmark Online Survey 2015

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