A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline. In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]
The lifestyle of entrepreneurs can be full of highs and lows. While we try to be thankful every day, it’s human nature to focus more on the challenges than it is to ponder just how fortunate we are to do business in Canada. Thanksgiving reminds us of many rights, freedoms and benefits that we too […]
We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy. Part of that industry is the digital platform sub-sector. The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]
Arlene Dickinson, owner of Venture Communications, author, and star of CBC’s Dragon’s Den, has launched an online Canadian entrepreneur community. YouInc.com was in beta until their October 2nd full launch with enhanced features. The site focuses on the lifestyle of Canadian entrepreneurs, while also facilitating networking and mentorship.
Google recently launched a Canadian version of its Think Insights portal for digital marketers and businesses in this country. The concept is built around targeted market insights, organization and inspiration. The portal compiles research, data, information, case studies, interviews, news, and tools for Canadian businesses and marketers. The US version has been around since 2011 […]
There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy. The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales. Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]
Peering inside professional marketing minds to get a glimpse of their strategies can help Canadian businesses identify key elements to base their own marketing strategy on. We can pinpoint trends, while also determining where it would be best to colour outside the lines to maintain originality. Marketing data validates our plans, inspires new strategies, and […]
More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]
An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget.
Yesterday, I read a disturbing article about an Iranian blogger, Sattar Beheshti. He was arrested for blogging about human rights, specifically torture. His body was released on Wednesday and sources suspect he was tortured to death. His brutal death at the hands of authorities was a sober reminder of how fortunate we are to have […]