In their 2014 benchmark merchant data for Q1, Demac Media included an interesting comparison between mCommerce performance and traditional desktop eCommerce in Canada. The data in the report was obtained from participating Shopify Canada and Magento merchants.
The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]
Canadians love Facebook, with some 14 million logging in every single day and 19 million logging in at least once per month. Those numbers have remained steady for the past year, but how we access Facebook has changed significantly. Jordan Banks, Managing Director at Facebook Canada, reports a 15% increase in Canadian Facebook users who […]
J.C. Williams has taken an interest in where and how Canadian online shoppers purchase, committing to quarterly Canadian E-tail Shopping reports. The first of those reports, based on a survey of 1000 Canadians, was released in 2014. The surprising statistic that arose from their research is Canadian online shoppers spend more in almost every category, […]
Ipsos has released the results of its study, The Most Influential Brands in Canada 2013. The data is from a December, 2013 survey of 5,008 adult residents of Canada. Tech companies, including social media, make up half of the brands that most influence Canadians overall. Canadian Millennials are the most influenced by the Internet, while […]
Statistics Canada released its Household Expenditures Research Paper Series #1 in January, 2014. The report includes expenditure data from their 2012 Survey of Household Spending. Communications expenditures included cell phone and Internet use. These statistics were gathered from a sample of 17,557 households in 10 provinces.
Sometimes you don’t really know where you are until you see where the other guy is. WeAreSocial.sg has gathered statistics from multiple data sources around the world and compiled it all into comparison charts. They released their data in January, 2014, and we’re bringing it to you from the Canadian perspective. While the multiple sources […]
The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources. The statistics indicate Internet access via mobile devices has surpassed web surfing via PC. Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online. […]
The Bank of Montreal surveyed 1215 Canadians about their 2013 online shopping plans for the Monday after Black Friday (Cyber Monday). This BMO Report indicates Cyber Monday will lure 49% of online Canadians in 2013, up 11% from 2012. This prediction is comparable with the 50% of online Canadians who plan to do some holiday […]
Statistics Canada released its 2012 Canadian connectivity statistics in November, 2013, based on a sample size of about 30,000 households. If you’ve ever wondered how many of your Canadian customer base or target market are online, these statistics will clarify the big picture for you. Both Canada as a whole and every province have shown an increase […]