French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.
Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses. ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians. The Digital North report, resulting from research conducted in March, 2013, is part […]
The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada. The results are applicable to both online and offline retailers. The Father’s Day Trend Survey specifically included online shopping.
Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]
More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]
Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. […]
An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget.
Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]
I tweet about good customer service much more often than bad, because most companies have the good business sense to make things right when given the chance. Then CIBC raised my line of credit interest rate from 7-11% for no apparent reason and refused to do anything about it. I tried calling and also made […]
ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).