How to Get eCommerce Holiday Shoppers to Buy Early ©

How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Walmart Canada Launches Third-Party Seller Online Marketplace

Walmart Canada Launches Third-Party Seller Online Marketplace

Canadian companies wanting to sell their products online through hot marketplaces like Amazon, now have another option. Walmart has announced the expansion of its global online marketplace to Walmart Canada’s flagship online store, Walmart.ca. Access to their customers and increased visibility could help Canadian sellers level the playing field in a highly-competitive space.

WordPress Blog Plugins That Pay for Themselves (Many Times Over) ©

WordPress Blog Plugins That Pay for Themselves (Many Times Over) ©

One of the most important reasons Canadian businesses choose WordPress for their domain blog, is the many choices of quality plugins. Plugins can add a vast array of features to your blog, including those that facilitate monetization and overall business success. While there are many free WordPress plugins, it’s important to choose the ones you […]

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

20 Ways Canadian Online Retailers Can Win Back-To-School Sales ©

The 2017 back-to-school shopping season is poised to be one of the most successful of recent years for Canadian eCommerce. Canadians are spending more online in Canada and using the Internet as a tool for comparison shopping. With the low loonie, you may even bring in some American back-to-school shoppers. eCommerce brings the World to […]

The State of eCommerce in Canada, by the Numbers

The State of eCommerce in Canada, by the Numbers

Canadians are among the most active eCommerce consumers, with statistics indicating 76-80% of us shop online. Excluding travel, eMarketer estimates $38.74 billion will be spent online by Canadian consumers in 2017 and sales are expected to reach 43.95 billion in 2018. Of those sales, Internet Retailer estimates $17.97 billion will be spent at Canadian online […]

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]

The Most Environmentally-Friendly Website Hosts

The Most Environmentally-Friendly Website Hosts

Website hosting data centres use a large amount of energy to run their equipment and keep it cool. The high levels of power required to host websites and store their data, has inspired several providers to offset consumption with green initiatives.

How to Start an Affiliate Program for a Canadian Business ©

How to Start an Affiliate Program for a Canadian Business ©

The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made. […]

Online Marketplaces for Canadian Sellers

Online Marketplaces for Canadian Sellers

76% of Canadians are purchasing online, and will be spending 39 billion by the end of 2019, according to a 2017 eTail Canada report. Online marketplaces offer a way to sell online with or without a website of your own. They also allow you to sell on some of the hottest online shopping sites in […]

How to Tap Into the Exploding Canadian eCommerce Market

How to Tap Into the Exploding Canadian eCommerce Market

The Canadian eCommerce market has grown 16.8% to 29.6 billion, according to a 2017 eTail Canada report.  Continued growth is expected at 14.8% in 2017.  76% of Canadians are purchasing online, and will be spending 39 billion by the end of 2019 (9.5% of all Canadian retail sales).  Online sales growth in this country has […]

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