We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]
One of the most challenging parts of starting an online business in Canada is choosing a profitable niche. We have less competition within our borders than we would in large markets like the US. However, we still need to select products that are in demand, while not being in a saturated niche or easily obtained […]
The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]
It’s no secret that Canadian businesses have been slower to embrace eCommerce than some other countries. One reason they give for this is being intimidated by competitors, not the least of which are huge marketplaces like Amazon and eBay. Additionally, they’re intimidated by eCommerce and entering an entirely different sales environment.
Canadians have fully embraced online shopping. Many Canadian businesses fear they can’t compete with international eCommerce, but 65% of Canadians have shown a clear preference for shopping online within Canada, at least when the option is available to them.
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]
Shopify has proven itself to be another Canadian tech success story. The leading multi-channel, cloud-based eCommerce platform rapidly grew its services to assist virtually any type of online business in every niche. You can easily build a website and accept payments both online and offline. They facilitate all types of marketplaces, including Amazon and social […]
Online shopping for Halloween is expected to grow in Canada in 2017, thanks in part to more savvy online marketing. While the Canadian dollar is slightly higher this year, Canadians still take enough of a hit when ordering from the US to discourage it. Additionally, more and more Canadians are showing a preference for shopping […]