Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)

The majority (85+%) of Canadian consumers agree that personal service and convenience are the number one reason they support small businesses, according the 2013 Rogers Small Business Research Report. They shop at small businesses to support their local economy and 62% are proud to shop local. Statistical snapshot of Canadian consumers who shop most often […]

Winning Canadian Back-to-School Sales Online (Statistics) ©

The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012.  Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget.  Quebec will spend the most […]

Economical Hiring – A Marketing Assistant Can Manage Your Online Presence ©

Statistics show Canadian small and micro businesses are missing out on lucrative online opportunities to grow their business.  From eCommerce to blogging and social media, many small business owners, the self-employed, sales professionals, authors, etc., are simply not equipped to go there.  They’re often not in the position to hire someone with a degree, yet […]

Most Anticipated Internet Business Book Releases: 2nd half of 2013

In January, we brought you The Most anticipated Internet Business Book Releases of 2013 for the first half of the year. The post includes instructions for searching Amazon for upcoming releases to pre-order, allowing us to get our hands on the latest information before it becomes obsolete. Knowing what’s coming also allows us to select […]

7 Free Canadian-Theme Blank Banners

We’re so proud to be Canadian that we wanted to share some free Canadian-theme blank banners for you to customize for your Canada Day online marketing campaigns.  All have been designed in standard banner sizes.  Simply save the banners to your computer, open them in your favourite design program and add text.  They are free […]

Submit Coupons FREE to New Canadian Branch of RetailMeNot ©

Canadian businesses can now submit their printable coupons or digital coupon/promotion codes to the RetailMeNot.ca website. RetailMeNot.com is a wildly popular coupon site already serving millions of coupon hunters around the World (over 450 million total consumer visits in 2012) . They claim to have had millions of Canadian visitors, prompting an expansion into Canada […]

Canadian Online Shopping for Father’s Day (Statistics)

The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada.  The results are applicable to both online and offline retailers.  The Father’s Day Trend Survey specifically included online shopping.

Canadian Business Technology, Internet and eCommerce Statistics ©

Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]

What Wealthy Canadian Shoppers Want (Statistics) ©

What Wealthy Canadian Shoppers Want (Statistics) ©

Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]

Should we be Worried about Target Canada’s eCommerce Plans? ©

I felt the collective shiver go down the spines of the eCommerce community when Target Canada mentioned their plans to launch into Canadian cyberspace. The last thing our weak online representation needs is another giant stomping on our toes. However, you shouldn’t feel too much pain from any competitor if you concentrate on what unique […]