Social Media Use in Canada, 2017

Social Media Use in Canada, 2017

Social media in Canada has reached a point of saturation, according to the latest data from Pollara.  Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

How Canadian Social Media Use Compares to Other Countries

How Canadian Social Media Use Compares to Other Countries

Sometimes it feels like social media networks are taking over the world. Many Internet users visit social media sites more often than they use the telephone, although the use of smartphones can make that point moot. Canada is in the top five countries for social media usage, according to a survey by Pew Research Center, […]

Get Your Digital Marketing Priorities Straight (Benchmark Data)

Get Your Digital Marketing Priorities Straight (Benchmark Data)

It doesn’t seem like too long ago that digital marketing priorities consisted of a website, email marketing, banner advertising and maybe some ads in a search engine. Now there is a long list of marketing tactics and strategic planning involved in every effective online campaign.

How to Increase Your Canadian Reach on Twitter ©

How to Increase Your Canadian Reach on Twitter ©

There’s a big difference between using social media and actually working social media to your advantage.  Too many businesses, agencies and even social media managers are using social media without truly utilizing it to help their business.  To milk social media for all it has to offer, we have to study individual networks and really […]

Canadian Influencer Content Marketing

Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

10 Tips for Taking Product Photos That Sell Online ©

10 Tips for Taking Product Photos That Sell Online ©

If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]

6 Crucial Rules for Creating Video Content that Engages Blog Readers

6 Crucial Rules for Creating Video Content that Engages Blog Readers

By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.

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