Canadians on Social Media: Influencer Content Marketing (Statistics)

Canadians on Social Media: Influencer Content Marketing (Statistics)

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Top 10 Reasons 86% of Marketers Choose to Work with Influencers ©

Online marketing is in a perpetual state of evolution. What works this week may not work next week. However, influencer marketing has grown consistently over the past several years and its projected growth is astounding. Consumers look to the Internet for guidance in virtually all of their buying decisions, but they’ve grown immune to traditional […]

6 Crucial Rules for Creating Video Content that Engages Blog Readers

6 Crucial Rules for Creating Video Content that Engages Blog Readers

By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

Top 12 Types of Web Analytics Tools Used by Marketing Experts ©

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

Your 2017 Digital Marketing Strategy Must Focus on Content (Infographic)

By Martina Stricak Although we’re well into 2017, it’s never too late to start working on improving your marketing for this year and also for the future. Content marketing has been on the rise for a while and it’s definitely here to stay, as one of the key parts in every online marketing campaign.

Top Canadian Business Groups on LinkedIn ©

Top Canadian Business Groups on LinkedIn ©

Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]

Easily Create Viral Posters/Memes with These Editing Tools ©

Easily Create Viral Posters/Memes with These Editing Tools ©

Pinterest, Instagram, Flickr, Facebook, Twitter, Google+, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters or memes, which are basically text added to a photo or other background. They may be quotes, captions, deep thoughts, charity messages, advocacy, humourous, etc. There are several ways […]

5 Statistics Reveal the Future of Online Marketing

5 Statistics Reveal the Future of Online Marketing

By Cassie Phillips Online marketing continues to change and develop rapidly, and there is always an exciting new development just around the corner. There are some thrilling new trends in digital marketing, and they are set to change the way marketers reach out to their target audiences. These are a few statistics that illustrate how […]

Top Keyword Research and Competitive Intelligence Tools ©

Top Keyword Research and Competitive Intelligence Tools ©

Keyword research for paid or organic search engine optimization (SEO) is a necessary practice that can go well beyond finding popular keywords. Keyword research tools have evolved to include a broad range of functionality, such as competitive intelligence research, niche keywords, common misspellings, irrelevant keyword cleanup, social mentions, synonyms, targeted search, analytics, and much more.  […]

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

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