Canadian Business Technology, Internet and eCommerce Statistics ©

Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]

What Wealthy Canadian Shoppers Want (Statistics) ©

What Wealthy Canadian Shoppers Want (Statistics) ©

Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]

Canadian SmartPhone Use will Surf Past 50% in 2013 ©

More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]

How to Look Like a LinkedIn Loser with Endorsements and Professional Ratings ©

It’s a simple enough concept.  If you’ve done business with someone on LinkedIn, you can endorse their skills in their profile and/or rate them with My Biz Card.  If you want your connections to endorse or rate you, there is the option to ask them via private message.  It’s this option that many LinkedIn members […]

Canada on the Cutting Edge of Social Media Research ©

What better place to have a cutting edge social media research lab than in Canada?  Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into  their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]

10 Ways to Reduce Newsletter Unsubscribe Rates ©

10 Ways to Reduce Newsletter Unsubscribe Rates ©

I firmly believe that virtually every website should publish a newsletter (eZine).  There is still no better way to increase sales and keep visitors coming back for more.  We often focus on getting more subscribers to our newsletters and eZines, which is certainly important.  Just as critical, however, is hanging onto those subscribers.

15 Easy Ways to Let Search Engines Know Your Business is Canadian

15 Easy Ways to Let Search Engines Know Your Business is Canadian

Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc.  Search engines use keywords and other methods to determine the location of business websites, be that […]

Canadian Online Retail (eCommerce) Statistics & Tips ©

ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).

Canadian Social Media Statistics ©

Canadian Social Media Statistics ©

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]

Help for the 54% of Canadian Small Businesses Without a Website (Statistics) ©

I can’t say I’m surprised, but I’m still shocked at the results of RBC’s 2013 survey of Canadian small businesses. Only 46% of those surveyed have a website, and 48% of those websites aren’t equipped for eCommerce. It’s statistics like these that motivated us to develop this website. It’s clear that Canadian businesses need a […]