Report: Canadian Moms Love Social Networks {Statistics and Tips} ©

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting.  The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]

Should You Worry About Your Google Analytics Bounce Rates? ©

Several years ago, I almost had a coronary the first time I saw the bounce rate for a site I was administering through Google Analytics.  The metric sent me off on a research journey for clarification.  Just what was this bounce rate, and how dare it imply that visitors were leaving my home page almost […]

What to Look for in a URL Shortener

Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade.  They can cloak affiliate links to prevent commission hijacking or affiliate bypassing.  Shortened URL’s also prevent broken links in e-mail from line character limits.  With the advent of character-limited social media, they’ve taken on a new role of lowering […]

Experts Rank Landing Pages Highest for Value Proposition Testing ©

Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.

Affiliate Marketers Name Top 10 Affiliate Networks

Whether you’re joining affiliate networks as a publisher to make money from your website or newsletter, or considering an affiliate program manager for your own products or services, there is an overwhelming number of choices. Knowing which networks are most popular with affiliate marketers allows you to quickly narrow down your options. The 2012 Affiliate […]

How Many Canadians are Online and What are They Doing? [Statistics]

How Many Canadians are Online and What are They Doing? [Statistics]

They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses.  They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]

How Top Companies Use Social Media [Statistics] ©

How Top Companies Use Social Media [Statistics] ©

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers.  Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]

Canadians Lead the World in Internet Usage ©

Canadians Lead the World in Internet Usage ©

There has never been a better time to do business online in Canada or to target the online Canadian market.  According to ComScore’s 2012 statistics, Canadians over the age of 15 continue to lead the world in Internet usage, coming in first place of 11 countries (including the US & China).  They spend an average […]

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