Results of an Ipsos Reid / Institute of Communication Agency poll indicates Canadians are heavily influenced by Internet and Tech companies. Five of their top 10 choices fell into these categories, including the top four. That’s fabulous news for existing Canadian web-based businesses and future ‘netpreneurs’.
Canadian Internet entrepreneurs can always use a boost in click-through rates from search engines. In this post, Thomas McMahon shares his tips for using Rich Snippets to make your webpage stand out on search engine result pages so you can grab those clicks! Make sure you don’t abuse this trick, however, or it may backfire […]
If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting. The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.
Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]
Several years ago, I almost had a coronary the first time I saw the bounce rate for a site I was administering through Google Analytics. The metric sent me off on a research journey for clarification. Just what was this bounce rate, and how dare it imply that visitors were leaving my home page almost […]
Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade. They can cloak affiliate links to prevent commission hijacking or affiliate bypassing. Shortened URL’s also prevent broken links in e-mail from line character limits. With the advent of character-limited social media, they’ve taken on a new role of lowering […]
Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.
Whether you’re joining affiliate networks as a publisher to make money from your website or newsletter, or considering an affiliate program manager for your own products or services, there is an overwhelming number of choices. Knowing which networks are most popular with affiliate marketers allows you to quickly narrow down your options. The 2012 Affiliate […]
They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses. They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]
Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers. Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]