B2B PR/Marketing Opportunity: New eCommerce Tech Series

Since eCommerce is relatively new to Canadian businesses, every week we’re asked by our readers for recommendations in one product category or another. A couple of weeks ago, for example, we were asked to recommend all standard issue equipment and software for a startup web-based company. We’ve also received several requests lately from brands and […]

Canadian Demand for Online Business Experts to far Exceed Supply ©

Every statistic and guru prediction has told us Canada is ready to rock online business. They’re slowly putting eCommerce in place, utilizing online marketplaces, participating in online marketing, and getting a grip on multi-channel retail.  Businesses are embracing eCommerce with good reason.  At the Retail Council of Canada’s STORE 2014 conference, Keith Anderson, VP & […]

June Free Guide of the Month: Motivate and Reward Your Advocates

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you a brand advocate guide called Motivate and Reward Your Customer, Employee and Blogger Advocates. Most Canadian brands now recognize the importance of online endorsements from individuals, especially bloggers. Advocates on a smaller scale can be very powerful […]

May Free Course of the Month: Social Media for Lead Generation

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you a nine-part course designed to help marketers generate leads via social media, Social Media for Lead Generation. Social media is one of the top tools for lead generation, if it’s used correctly. With more than 19 million […]

Report: Canadian Sales Pro’s Still Don’t Get Online Lead Generation ©

I read with great interest the 2014 Canadian State of Sales Effectiveness Market Report, published by the Canadian Professional Sales Association. I was particularly interested in the Lead Generation and Conversion section of the report. The success reported by sales professionals for each lead generation/conversion method seems to indicate old school methods bring the best […]

Canadian Moms’ Top 7 Social Media Networks ©

“Digital moms” are a huge target of Canadian marketers and it pays to know where they hang out online. The results of a 2013 survey of 611 Canadian moms conducted by Mom Central Consulting was released in February, 2014. Their statistics show growth in Facebook, Twitter and Instagram usage among online moms, while YouTube and […]

Marketers Reveal Their Most Effective Social Marketing Tactics ©

Over 500 marketers around the World participated in Marquette Group’s latest social media marketing benchmark survey. Canadian marketers made up about 10% of those surveyed. The report reveals the most effective social media marketing tactics used by these marketers.

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

PA30+ Canadian-Owned Blogs for Blogger Outreach and Guest Posts

Popular blogs with a respectable page rank (PR) or page authority (PA) are the usual target for public relations (PR) professionals or brands looking for ambassadors.  While it is no longer a method of increasing link popularity for search engines, page rank of three or higher (or page authority of 30 or higher) gives them […]

March Free Guide of the Month: B2B Email Marketing

Each month we bring you a new, free guide, report or whitepaper. This month, it’s The Complete Guide to B2B Email Marketing. Business to business (B2B) marketing can be challenging through any channel.  When we have to compete for space and attention in an entrepreneur’s or other professional’s inbox, the challenge is that much more […]

Personalization VS Privacy for Canadian Consumers (Infographic)

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

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