Overcome the Big 5 Challenges Facing Email Marketers ©

Overcome the Big 5 Challenges Facing Email Marketers ©

Email is still the most popular and potentially lucrative tool in cyberspace. It retains its lead in every age group over social media networks in Canada, which is significant considering Canada leads the World in social media usage. Smart marketers continue to focus on email as a marketing tool, but two recent reports agree that […]

Tech and Social Web Dominate the Most Influential Brands in Canada ©

Ipsos has released the results of its study, The Most Influential Brands in Canada 2013. The data is from a December, 2013 survey of 5,008 adult residents of Canada. Tech companies, including social media, make up half of the brands that most influence Canadians overall. Canadian Millennials are the most influenced by the Internet, while […]

Writing with Clarity Online: Cheat Sheet (Infographic) ©

Writing with Clarity Online: Cheat Sheet (Infographic) ©

Online writing may include blogging, marketing copy, website content or newsletter content, and they all share the need for clarity.  One of the first things we learn about writing online is that we have seconds to capture a reader and their attention span is short. Clear, concise writing wasn’t invented online, however, it has always […]

How Social Media Engagement Impacts Search Ranking ©

Social media engagement can benefit Canadian businesses in a myriad of ways.  We have the highest social media network penetration in the World, with 82% of Canadians using a social network. 55% of online Canadians (19,000,000+) are active on Facebook, 46% have a Twitter account, 45% have a Google+ account, 30% have a LinkedIn account […]

February Free Guide of the Month: Marketing Metrics & Analytics

Each month we bring you a new, free guide, report or whitepaper.  This month, it’s The Definitive Guide to Marketing Metrics and Analytics. ? Do you find it difficult to rate the success of your marketing based on solid data? ? Are you struggling to find the right metrics to demonstrate the success of your […]

The Three Step Online Marketing Communications Plan ©

Canadian businesses are sold on the benefits of online marketing and communications, but many still struggle to implement an effective strategy.  This often results in dismissal of online marketing as ineffective, when in fact it was the plan itself (or the person implementing it) that was ineffective.

Co-operative Social Media Engagement Groups for Canadian Businesses ©

Zig Ziglar said, “You can get everything in life you want if you will just help enough other people get what they want.” Nowhere does this wisdom apply more than in business networking, including online networking and co-operative promotion. We’ve been testing social media engagement groups for over a year and have been impressed with […]

Canadians Spending More Online Than Ever (Stat’s & Infographic) ©

Canadians are some of the most enthusiastic Internet users in the World, but we were always a little more hesitant than other countries when it came to purchasing online.  That’s changing quickly as we get more comfortable with online shopping.  The 2013 eCommerce Special Feature Report just released by Ipsos, indicates Canadians are spending more […]

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

Book Review: Marketing to Millennials by J. Fromm and C. Garton ©

This is an unsolicited review. A few weeks ago, I was lucky enough to win a copy of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, by Jeff Fromm and Christie Garton, from Marketing Sherpa. I was so impressed with the wealth of information, data, insights and strategic tools offered […]

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

Canadians Have a Huge Influence on Fellow Consumers (Statistics) ©

A new study conducted by American Express indicates Canadian consumer purchasing is heavily influenced by friends and family, both online and offline.   In fact, three quarters of Canadians participating in the survey consider themselves to be influential in a wide range of persuasion situations. Survey respondents defined the top three characteristics that make someone influential […]

1 5 6 7 8 9 12