Mobile Payment Processors Have Big Plans for Canada in 2014 ©

Online and offline commerce are coming together in a big way in Canada in 2014 through mobile payment processing. Several companies are racing to corner the Canadian mobile payment market this year, including Shopify Canada and Moneris Solutions Payd Pro. Mobile payments can be a wonderful asset to your business, especially if you do business […]

Mobile Surpasses PC Use and Video Rules in Canada (Statistics) ©

The Canadian Internet Advertising Bureau (IAB) has released its 2013 Canadian Media Usage Study (CMUST) data obtained from a variety of sources.  The statistics indicate Internet access via mobile devices has surpassed web surfing via PC.  Mobile devices include smartphone and tablet use, which combined account for almost half of the time Canadians spend online.  […]

Canadians with an Internet Connection (Statistics) ©

Canadians with an Internet Connection (Statistics) ©

Statistics Canada released its 2012 Canadian connectivity statistics in November, 2013, based on a sample size of about 30,000 households.  If you’ve ever wondered how many of your Canadian customer base or target market are online, these statistics will clarify the big picture for you.  Both Canada as a whole and every province have shown an increase […]

Connected Canadians: eCommerce and Internet Use Statistics ©

Connected Canadians: eCommerce and Internet Use Statistics ©

With probably the largest sample size in Canada (approximately 22,615 individuals aged 16+), Statistics Canada’s data provides us with a reasonably accurate look at Internet usage and online shopping. Their Internet usage and eCommerce statistics for 2012 were released October 28th, 2013. The last survey was conducted in 2010. Growth is evident in virtually all […]

Canadian Online Shopping and Digital Demands (Statistics) ©

Canadian Online Shopping and Digital Demands (Statistics) ©

Comscore and UPS have released the results of the Canadian UPS Pulse of the Online Shopper survey, just in time for the 2013 online holiday shopping season. All Canadian shoppers surveyed had to meet the criteria of making at least two online purchases in a typical three month period. The survey was conducted in March […]

Canadian SmartPhone Shopping and Ad Response (Statistics) ©

A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute.  Merchants offering a personalized experience enjoy a much higher rate of sales and engagement.  In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]

Submit Coupons FREE to New Canadian Branch of RetailMeNot ©

Canadian businesses can now submit their printable coupons or digital coupon/promotion codes to the RetailMeNot.ca website. RetailMeNot.com is a wildly popular coupon site already serving millions of coupon hunters around the World (over 450 million total consumer visits in 2012) . They claim to have had millions of Canadian visitors, prompting an expansion into Canada […]

Canadian SmartPhone Use will Surf Past 50% in 2013 ©

More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

Mobile Advertising Jumps by Over 75% in Canada {Statistics} ©

eMarketer reports that display and search mobile advertising is skyrocketing globally, with Canadian growth second only to the US.  All statistics point to that being a very smart marketing move, with mobile usage at an all-time high in Canada. eMarketer also predicts that over 50% of Canadian mobile users will have SmartPhones by the end […]