A recent comScore/UPS survey provided some interesting insights that may be strategically applied to both online and offline sales. Retailers of all sizes can benefit from a plan that allows their digital and ‘brick and mortar’ presence to compliment each other for increased conversions. That can be as easy as focusing on how and why […]
By Jake Rheude We learned a lot in 2017 about where eCommerce is headed and what will impact its path. As a whole, eCommerce is losing much of its innocence and becoming a mature market that must act appropriately. Here are seven eCommerce trends to watch in 2018, based on what we learned last year.
It can be frustrating and time consuming to find wholesale product suppliers for your business in Canada, particularly in specialty niches. Whether you’re sourcing supplies to make your own products or stocking your virtual shelves, finding the right supplier is usually a long and involved process. Many factors are involved in the decision, from quality […]
We have reached a point where it is no longer optional for businesses to sell online using professional eCommerce software. Thriving in today’s retail environment demands it and so do consumers. Not only must you sell online (preferably as part of a multi-channel experience), but you also have to do so professionally and securely. The […]
The industry has been quick to blame eCommerce for the closing of brick & mortar (offline) stores, but in reality that view is grossly over-simplified. It would be more accurate to say the demise of some retail stores has been due to their ineffective use on the Internet, crippling their ability to remain competitive in […]
In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]
It’s no secret that Canadian businesses have been slower to embrace eCommerce than some other countries. One reason they give for this is being intimidated by competitors, not the least of which are huge marketplaces like Amazon and eBay. Additionally, they’re intimidated by eCommerce and entering an entirely different sales environment.
Omni-channel data is usually based on surveys, where companies are asked about their practices. However, what we think we’re doing and what we’re actually doing can be two entirely different things. With an overall lack of understanding of omni-channel, the results of such surveys can be particularly unreliable. Order Dynamics took a different approach, investigating […]
Canadians have fully embraced online shopping. Many Canadian businesses fear they can’t compete with international eCommerce, but 65% of Canadians have shown a clear preference for shopping online within Canada, at least when the option is available to them.
Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early. We do have a good reason for early promotion online, however, since our season ends earlier due to shipping. While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]