Halloween a Real Treat for Canadian eCommerce in 2015 ©

Halloween a Real Treat for Canadian eCommerce in 2015 ©

Online shopping for Halloween is expected to grow in Canada for 2015, if last year’s statistical trends are anything to go by. We spent more than 380 million dollars on candy alone, according to Statistics Canada. You still have time to lure people to your website as consumers become nervous about US shipments arriving too […]

Canadian Teens Rule Back-to-School Online Shopping in 2015 (Statistics) ©

It comes as no surprise that Canadian teens are taking over back-to-school online shopping in 2015, according to Ernst & Young forecast statistics. This generation has grown up in a digital shopping era where an eCommerce option is as natural as going to the mall. It changes the shopping dynamic when teens hold the credit […]

Canadian eCommerce Benchmark Data: Q2 2015 ©

The second quarter holds the most important data for many online merchants, mostly due to timing. By the time Q3 data is released, online retailers have already planned and executed their holiday shopping sales and marketing strategy. This year, the Magento Canadian benchmark data for the second quarter (April, May and June) of 2015 indicates […]

Canadian Online Sales Data for Q2 2015 (Infographic)

The Rakuten Linkshare Affiliate Network has released its online sales data report for the second quarter of 2015. The insights gained come just in time for us to tweak our websites and practices as holiday shopping begins. A number of Canadians have been known to start Christmas shopping online as early as August!

19 Ways for Canadian Retailers to Grab Online Back-to-School Sales ©

19 Ways for Canadian Retailers to Grab Online Back-to-School Sales ©

The low loonie should make this a very lucrative back-to-school “season” for Canadian retailers offline and online. In fact, it’s possible you could bring in some American shoppers and turn them into loyal customers. eCommerce brings the World to our doorstep and the low Canadian dollar invites them in.

Canadian Retailers: Low Loonie Can Lure American Online Shoppers ©

The low Canadian dollar is such great news for businesses in this country, and online retailers are no exception. It encourages Canadians to shop at home instead of running to the US for everything, but the benefits don’t stop there. You now have a rare opportunity to lure American shoppers to your online store.

Spike in Canadian Online Sales and Marketing (Statistics) ©

It has taken a long time for Canadian businesses to start selling online and even longer for most to fully embrace it as a way of life. We face unique eCommerce obstacles in Canada, from a lack of local Internet expertise to high postal shipping rates and inferior (yet expensive) Internet access. More Canadian retailers […]

Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)

Canadian businesses have struggled with eCommerce in general, which in turn has left many of them overwhelmed by the omni/multi-channel experience today’s consumers want. 2015 statistics from a survey done by Deloitte and Tulip Retail, indicate a storefront is still a popular purchase point, but shoppers also want digital options. This data suggests that while […]

Top 13 Reasons Canadians Shop Online (Statistics) ©

The fact that Canadians are shopping online isn’t news, but details are scarce. The more insight we can gain regarding how and why Canadians shop online, the better we can serve them and ultimately gain their business. Statistics from the Price Waterhouse Coopers (PWC) 2015 Total Global Retail Consumer Survey, indicate Canadians embraced online shopping […]

Listen Up, Brands: What Online Canadian Moms Want (Statistics)

A survey of 1674 Canadian Moms (including 5% dads and 8% “other”) has revealed some interesting insights into what they want from brands online, and how they want it. While respondents weighed in from across the country, the overwhelming majority (60%) were from Ontario. This group loves social media and social sharing, but most feel […]