November Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Free eBook: Let’s Get Digital – How to Sell Online ©

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Let’s Get Digital: How to Sell Online, a free eBooklet by expert, Madison Jacobs. Small businesses in Canada are seriously lagging behind in selling online. They’re either too intimidated due to lack of knowledge, or they’ve tried […]

September Marketable Holidays & Observances (Canadian & Global) ©

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Canadian Back to School eCommerce (Statistics and Tips)

The Bank of Montreal focused on students seeking a secondary education in their 2014 Post-Secondary Student Survey. The bank also revealed that total retail sales are expected to climb 3.5-4% this back-to-school season, making it one of the most busy times of year for retailers.  Last year, the estimated average amount spent on school supplies […]

The Latest in Online Retail: 3D Product Printing from Amazon ©

3D (three dimensional) printing has a Star Trek feel to it that grabbed consumers’ attention from day one. Visions of saying “Computer, tea, black” and having it appear in a “replicator” at home seemed magical back in those days. Today, 3D printing has brought us closer to it being reality than we ever thought possible. […]

Canadian Demand for Online Business Experts to far Exceed Supply ©

Every statistic and guru prediction has told us Canada is ready to rock online business. They’re slowly putting eCommerce in place, utilizing online marketplaces, participating in online marketing, and getting a grip on multi-channel retail.  Businesses are embracing eCommerce with good reason.  At the Retail Council of Canada’s STORE 2014 conference, Keith Anderson, VP & […]

Canadian eCommerce May Finally Escape Canada Post ©

eCommerce has been proven time and time again as the future of business, but there has been a huge barrier in Canada that prevented us from competing with other countries. Canada Post has continued to gouge Canadian businesses, refusing to entertain any feasible ideas to make shipping affordable. Their consistent answer to losses is to […]

Test eCommerce Waters with Fulfillment by Amazon (FBA) ©

Fulfillment by Amazon.ca is a relatively new option for Canadian sellers, having been launched at the end of 2012. You may have noticed “Fulfilled by Amazon” tagging some items within the massive sellers’ market, indicating the item will be sent from Amazon. The most important thing it tells shoppers is the item is included in […]

Mobile Commerce vs. eCommerce in Canada

In their 2014 benchmark merchant data for Q1, Demac Media included an interesting comparison between mCommerce performance and traditional desktop eCommerce in Canada. The data in the report was obtained from participating Shopify Canada and Magento merchants.

Personalization VS Privacy for Canadian Consumers (Infographic)

The Canadian portion of the Total Retail: Global Survey of Online Shoppers report provides valuable insight about online shopping in Canada. Probably the most important take-away for marketers is in regards to Personalization VS Privacy. Canadians love the idea of personalization, a fact that has been demonstrated by other studies as well. However, we aren’t […]

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