Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]
I felt the collective shiver go down the spines of the eCommerce community when Target Canada mentioned their plans to launch into Canadian cyberspace. The last thing our weak online representation needs is another giant stomping on our toes. However, you shouldn’t feel too much pain from any competitor if you concentrate on what unique […]
Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. […]
An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget.
Canada Post is giving away one million dollars in shipping and marketing prizes to Canadian eCommerce leaders. All you have to do to enter is tell them how you deliver an excellent online customer experience. To be eligible, you must sell and ship to Canadian customers via the Internet. Judging for all except the Consumer […]
Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]
Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc. Search engines use keywords and other methods to determine the location of business websites, be that […]
ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).
The Royal Bank of Canada (RBC) and the Bank of Montreal (BMO) have released Canadian holiday shopping survey statistics, adding their predictions to those made earlier by Ernst & Young and Deloitte. While they don’t all agree on the level of frugality this season, it’s clear that it won’t be the most profitable holiday for […]
Running Halloween promotions in Canada can pay off in a big way, according to predictions from The Consolidated Credit Counseling Services of Canada, and a recent survey from the Retail Council of Canada. Be they your own products or an affiliate’s products, cashing in on the third most lucrative retail season can get the year’s […]