2012 Canadian Holiday Shopping Statistics and E-commerce Tips ©

The Royal Bank of Canada (RBC) and the Bank of Montreal (BMO) have released Canadian holiday shopping survey statistics, adding their predictions to those made earlier by Ernst & Young and Deloitte.   While they don’t all agree on the level of frugality this season, it’s clear that it won’t be the most profitable holiday for […]

Starting a Canadian Small Business Costs Less Than You Think [Statistics] ©

Starting a Canadian Small Business Costs Less Than You Think [Statistics] ©

Intuit Canada produces TurboTax and Quickbooks, Canada’s leading financial management and accounting software for small businesses and the self-employed. They’ve recently released the results of their Canadian entrepreneurship survey of 500 successful Canadian entrepreneurs, and we think you’ll be encouraged by what they found.

The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]

Canadian Retail Halloween Spending [Statistics] ©

Running Halloween promotions in Canada can pay off in a big way, according to predictions from The Consolidated Credit Counseling Services of Canada, and a recent survey from the Retail Council of Canada.  Be they your own products or an affiliate’s products, cashing in on the third most lucrative retail season can get the year’s […]

Canadian E-Commerce Sales Growth Will Outpace US [Statistics] ©

Canadian E-Commerce Sales Growth Will Outpace US [Statistics] ©

According to eMarketer research, Canadian online B2C (business to consumer) sales growth will exceed US e-commerce growth until at least 2016.

Experts Rank Landing Pages Highest for Value Proposition Testing ©

Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.

Canadian Online Retail Sales Up Almost 25% in First Half of 2012 [Statistics] ©

Canadian web-based and e-Commerce-enabled retail stores are enjoying growth that brick & mortar establishments can only dream of, according to a MasterCard Canada SpendingPulse (TM) Report that “demonstrates e-Commerce is the shining light in retail”.  All indicators suggest retail establishments in Canada would be well-advised to set up online shopping if they want to thrive.

How Many Canadians are Online and What are They Doing? [Statistics]

How Many Canadians are Online and What are They Doing? [Statistics]

They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses.  They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route. We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to […]

How Top Companies Use Social Media [Statistics] ©

How Top Companies Use Social Media [Statistics] ©

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers.  Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]

Canadians Among Top 10 in Twitter Accounts

Canadians Among Top 10 in Twitter Accounts

The latest Twitter study from Semiocast indicates that the social media network reached half a billion accounts last month, lead by the US.  Japan remains one of the most active countries, although growth has slowed. Top 10 Countries in Twitter Accounts US Brazil Japan UK Indonesia India Mexico Canada Spain Philippines There’s a marked difference […]