As Canadian businesses begin to focus on the holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching for Halloween topics can make it well worth promoting online. Halloween is a Big Deal in Canada “Halloween has quickly become one of […]
A 2013 global survey from Ipsos Open Thinking Exchange indicates Canadians who have shared content in the past month, did so for a variety of reasons. The statistics were collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior.
The majority (85+%) of Canadian consumers agree that personal service and convenience are the number one reason they support small businesses, according the 2013 Rogers Small Business Research Report. They shop at small businesses to support their local economy and 62% are proud to shop local. Statistical snapshot of Canadian consumers who shop most often […]
The Business Development Bank of Canada (BDC) is recruiting Canadian entrepreneurs and business professionals to join their BDC ViewPoints panel. They’re seeking passionate contributors from across Canada to share expertise and opinions regarding the reality of small and medium-sized enterprises in today’s economic landscape.
The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012. Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget. Quebec will spend the most […]
Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users. In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]
A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute. Merchants offering a personalized experience enjoy a much higher rate of sales and engagement. In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]
French-speaking Canadians living in Quebec are overall less likely than other Canadians to participate in social media, according to a survey conducted by CEFRIO. It is probable that a lack of French content on social networks is to blame. This information can benefit Canadian businesses that include Quebec in their geographical target market.
Canadian consumers are searching for, and finding, products and services through local searches on major search engines. This trend has lead to effective online marketing strategies that increase foot traffic for local businesses. “When we asked marketers in the 2013 Marketing Sherpa SEO Marketing Benchmark Survey about which types of search had the biggest impact […]
Peering inside professional marketing minds to get a glimpse of their strategies can help Canadian businesses identify key elements to base their own marketing strategy on. We can pinpoint trends, while also determining where it would be best to colour outside the lines to maintain originality. Marketing data validates our plans, inspires new strategies, and […]