Digital Platforms Support the Canadian Economy (Infographic) ©

We focus primarily on the economic advantages of online business in Canada, but the Internet technology industry as a whole has a significant impact on the Canadian economy.  Part of that industry is the digital platform sub-sector.  The Information and Communications Technology Council (ICTC) has published the 2013 Canada’s Digital Imperative: Measuring Digital Platforms’ Labour […]

Canadian Consumers Seeking Small Businesses Online (Statistics) ©

Canadians consumers are more likely to do business with small businesses if they can easily do so online, a new TD Canada Trust survey concludes. Consumers want to interact with small businesses through user-friendly websites with eCommerce capabilities, backed by social engagement. It’s clear that Canadians want to support small businesses, but they’re not willing […]

Canadian Online Shopping and Digital Demands (Statistics) ©

Canadian Online Shopping and Digital Demands (Statistics) ©

Comscore and UPS have released the results of the Canadian UPS Pulse of the Online Shopper survey, just in time for the 2013 online holiday shopping season. All Canadian shoppers surveyed had to meet the criteria of making at least two online purchases in a typical three month period. The survey was conducted in March […]

Grab a Bigger Share of 2013 Canadian Halloween Sales (Statistics) ©

As Canadian businesses begin to focus on the holiday season, Halloween is often overlooked.  It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching for Halloween topics can make it well worth promoting online. Halloween is a Big Deal in Canada “Halloween has quickly become one of […]

Top Reasons Canadians Share Content on Social Media (Statistics) ©

A 2013 global survey from Ipsos Open Thinking Exchange indicates Canadians who have shared content in the past month, did so for a variety of reasons.  The statistics were collected by Ipsos Global @dvisor as part of Sociologue, an ongoing publication that features conversation-starting commentary on social media trends and behavior.

Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)

The majority (85+%) of Canadian consumers agree that personal service and convenience are the number one reason they support small businesses, according the 2013 Rogers Small Business Research Report. They shop at small businesses to support their local economy and 62% are proud to shop local. Statistical snapshot of Canadian consumers who shop most often […]

BDC Recruiting Canadian Entrepreneurs

The Business Development Bank of Canada (BDC) is recruiting Canadian entrepreneurs and business professionals to join their BDC ViewPoints panel.  They’re seeking passionate contributors from across Canada to share expertise and opinions regarding the reality of small and medium-sized enterprises in today’s economic landscape.

Winning Canadian Back-to-School Sales Online (Statistics) ©

The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012.  Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget.  Quebec will spend the most […]

7 Ways to Reach More Canadian Facebook Users ©

7 Ways to Reach More Canadian Facebook Users ©

Facebook announced this week that there are 19 million active Canadian Facebook users each month, and 14 million of those are daily users.  In fact, at 74% Canada’s daily Facebook usage is above the global average (61%) and higher than the US average (70%). That’s a huge pie and most of us are hungry for […]

Canadian SmartPhone Shopping and Ad Response (Statistics) ©

A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute.  Merchants offering a personalized experience enjoy a much higher rate of sales and engagement.  In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third […]

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