Canadian Digital Behaviour for Businesses (Statistics) ©

Approximately 85% of adult (18+) Canadians are now online, making it a huge target market for brands and businesses.  ExactTarget has released a report summarizing how online consumers in this country interact with brands online, based on a survey of 1382 Canadians.  The Digital North report, resulting from research conducted in March, 2013, is part […]

Canadian Online Shopping for Father’s Day (Statistics)

The 2013 Bank of Montreal Father’s Day Survey and the Father’s Day Trend Survey conducted by Research Management Group for Walmart, focused on Father’s Day in Canada.  The results are applicable to both online and offline retailers.  The Father’s Day Trend Survey specifically included online shopping.

Canadian Business Technology, Internet and eCommerce Statistics ©

Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]

What Wealthy Canadian Shoppers Want (Statistics) ©

What Wealthy Canadian Shoppers Want (Statistics) ©

Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]

Canadian SmartPhone Use will Surf Past 50% in 2013 ©

More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point […]

Affiliate Marketers Reveal 2013 Top Networks, Income and More (Statistics) ©

Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees. The 2013 Affiliate Summit AffStat report includes survey results from […]

Canadian Book / eBook Sales Statistics ©

Selling eBooks and other electronic publications can be a lucrative online business in itself, or as part of a niche business. Virtually everyone has advanced expertise in something and often a business can be built around that knowledge. Blogs provide the perfect foundation for niche publications, but there’s also potential for them in niche retail. […]

Online Opportunities from Canada’s Frugal Grocery Shoppers (Statistics) ©

An Ipsos survey for RBC has concluded that Canadians are becoming more frugal when it comes to buying food. 84% of those surveyed believe food prices are increasing and 91% are tightening their food budget.

Online Shopper Statistics Reveal Issues with Canada’s E-Retailers ©

Online Shopper Statistics Reveal Issues with Canada’s E-Retailers ©

Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]

Canada on the Cutting Edge of Social Media Research ©

What better place to have a cutting edge social media research lab than in Canada?  Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into  their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]