Canadian Business Technology, Internet and eCommerce Statistics ©

Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ […]

What Wealthy Canadian Shoppers Want (Statistics) ©

What Wealthy Canadian Shoppers Want (Statistics) ©

Who wouldn’t love to have wealthy Canadians visiting our online business and spending without care? What it takes to attract them, let alone make them buy, may surprise you. They can be a very tricky target market to serve. The biggest misconception about the wealthy is they love to spend copious amounts of money just […]

Should we be Worried about Target Canada’s eCommerce Plans? ©

I felt the collective shiver go down the spines of the eCommerce community when Target Canada mentioned their plans to launch into Canadian cyberspace. The last thing our weak online representation needs is another giant stomping on our toes. However, you shouldn’t feel too much pain from any competitor if you concentrate on what unique […]

Affiliate Marketers Reveal 2013 Top Networks, Income and More (Statistics) ©

Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees. The 2013 Affiliate Summit AffStat report includes survey results from […]

Interior Décor Tips for your Home Office ©

If you’re going to work at home, you’ll be spending a lot of time in your home office.  It’s important that your work space(s) be functional and pleasant for your own benefit and for your visiting clients.  Susan Varano offers tips for designing a home office that will increase the success of your Canadian home-based […]

Canada Post 2013 eCommerce Leadership Awards Open for Entries ©

Canada Post is giving away one million dollars in shipping and marketing prizes to Canadian eCommerce leaders.  All you have to do to enter is tell them how you deliver an excellent online customer experience. To be eligible, you must sell and ship to Canadian customers via the Internet.  Judging for all except the Consumer […]

Online Shopper Statistics Reveal Issues with Canada’s E-Retailers ©

Online Shopper Statistics Reveal Issues with Canada’s E-Retailers ©

Canadian online retailers have improved but online shoppers indicate they have a long way to go, a survey by Forrester Research Inc. has concluded. The survey was conducted in partnership with Canada Post to understand why 25% of Canadian online consumers are still shopping internationally. Forrester Research surveyed 1,103 Canadian online shoppers for their State […]

Best Alternatives to Google Affiliate Network for Canadians ©

Canadian merchants (advertisers) and affiliate publishers will be left with one less option when Google Affiliate Network closes on July 31, 2013.  It’s not the heartbreak the Internet is making it out to be, considering the number of options available.  The choices can be overwhelming, however, so we’ve decided to share our  top affiliate network […]

15 Easy Ways to Let Search Engines Know Your Business is Canadian

15 Easy Ways to Let Search Engines Know Your Business is Canadian

Some of the most commonly used search words by Canadian shoppers are Canadian, Canada, and/or the name of a province, such as “buy business supplies Alberta Canada”. This is also true of shoppers searching for local stores, restaurants, etc.  Search engines use keywords and other methods to determine the location of business websites, be that […]

Canadian Online Retail (eCommerce) Statistics & Tips ©

ComScore 2013 Canada Digital Future in Focus statistics indicate a growing number of Canadian online shoppers in 2012 over 2011. Most notable though, is the huge movement towards multi-platform usage and marketing. 62% of Canada’s mobile phone users have a Smartphone, and 43% of them also own another mobile device (tablet, laptop, etc.).