How to Get eCommerce Holiday Shoppers to Buy Early ©

How to Get eCommerce Holiday Shoppers to Buy Early ©

Your Christmas eCommerce campaigns should launch by early October if you want to take full advantage of online shoppers.  The online holiday season starts early because it ends early due to shipping time.  If you serve Canadians from another country or export your products outside of Canada, even more time is required for guaranteed delivery.

Start Holiday Online Marketing While Respecting Remembrance Day ©

Start Holiday Online Marketing While Respecting Remembrance Day ©

Most of us are aware of how Canadian consumers feel about beginning Christmas holiday promotions too early.  We do have a good reason for early promotion online, however, since our season ends earlier due to shipping.  While we can be forgiven for that, we still have an obligation to respect our fallen heroes, and those […]

4 Holiday Online Shopping Trends in Canada (Statistics) ©

4 Holiday Online Shopping Trends in Canada (Statistics) ©

Google Canada’s 2014 Holiday Shopper survey found 4 hot holiday shopping trends and all of them revolve around eCommerce. Mobile shopping in Canada is expected to grow significantly, along with online shopping in general.

Western Canada Leads 2014 Holiday Season in Online Shopping ©

The 2014 FedEx Express Canada Online Shopping Intentions Survey (Angus Reid) indicates the West has been won by the Internet in Canada. British Columbia, Alberta, and Saskatchewan are expected to show double-digit growth in online numbers, and most of them intend to shop online this holiday season. Other Provinces aren’t too far behind, as Canada […]

2014 Online Shopping for the Holidays in Canada (Statistics) ©

The data is flowing in for the 2014 holiday season and we’re seeing more numbers for Canada than ever before. For this article, we’re focusing on which Canadians are buying what. How important are these insights into Canadian holiday shopping habits? VERY important, when you consider Canadians spent $2.8 billion online in December 2012, and […]

Visa 2013 Data and Online Holiday Shopping Survey Results ©

Visa’s Holiday eCommerce survey indicates Canadians will do more of their holiday shopping online in 2013, compared to previous years.  Hardly a seasonal phenomena, Canadians have been shopping online more all year. Visa’s network data revealed that online shopping in Canada exceeded one hundred million dollars on 233 days in the last 12 months.  With […]

More Canadians will do 2013 Holiday Shopping Online (Statistics) ©

The first Canadian statistical predictions for the 2013 online holiday shopping season are beginning to roll in. All statistics this year point to the necessity of an online presence for Canadian businesses, preferably with eCommerce options. While statistics show most Canadians still prefer to shop from their desktop, SmartPhone usage of over 50% of mobile […]

2012 Canadian Holiday Sales Down, Online Shopping Up (Statistics) ©

Statistics Canada has released a discouraging report of December, 2012 retail sales in Canada, which declined 0.9% (excluding motor vehicle and parts dealers). Sales fell 1.6% in volume, with most merchants reporting less sales in December. All provinces reported a decrease in retail sales. RBC reported this month that 69% of Canadian shoppers stayed within […]

Shop Canada Online (Free Holiday-Theme Graphic)

To celebrate Cyber Monday, we’ve designed a holiday-theme “Shop Canada Online” graphic that you are free to use on your website, share on social media, etc. Let’s keep those shopping dollars in Canada where they’ll benefit all Canadians, and let other countries know we’re open for business in the great white north.

2012 Canadian Holiday Shopping Statistics and E-commerce Tips ©

The Royal Bank of Canada (RBC) and the Bank of Montreal (BMO) have released Canadian holiday shopping survey statistics, adding their predictions to those made earlier by Ernst & Young and Deloitte.   While they don’t all agree on the level of frugality this season, it’s clear that it won’t be the most profitable holiday for […]