The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]

How the Business of eBooks is Changing Publishing [Infographic]

Data from the 4th Annual eBook Survey of Publishers indicates the publishing industry is adapting to utilize the eBook format, but may fall short in capitalizing on it. While the opportunities are boundless and have been tested with amazing success long before eBooks were a publishing norm, as an industry publishing appears hesitant to run […]

Canada’s HootSuite Top Social Media Tool for Top Brands [Infographic]

I prefer to manage social networks individually so I can tweak the post to grab the attention of the various personalities attracted to each.  I also like to avoid confusing social media cross-over, such as #hashtags in a Facebook post. I feel it’s good for my marketing mind to keep in touch with each network […]

The Elusive ROI of Social Media [Infographic] ©

Someone once said that trying to figure out the ROI (Return on Investment) of social media is like trying to figure out the ROI of the telephone.  We know it works for Canadian businesses and there are options suitable for any budget, so we don’t believe there’s any great need to put a number on […]