Social Media Use in Canada, 2017

Social Media Use in Canada, 2017

Social media in Canada has reached a point of saturation, according to the latest data from Pollara.  Virtually all Canadians who are online use at least one social media network (91%), primarily Facebook (76%). The majority (60%) access social media using their smartphone or tablet, while 35% use a computer or laptop. 63% follow companies, […]

How Canadian Social Media Use Compares to Other Countries

How Canadian Social Media Use Compares to Other Countries

Sometimes it feels like social media networks are taking over the world. Many Internet users visit social media sites more often than they use the telephone, although the use of smartphones can make that point moot. Canada is in the top five countries for social media usage, according to a survey by Pew Research Center, […]

How to Increase Your Canadian Reach on Twitter ©

How to Increase Your Canadian Reach on Twitter ©

There’s a big difference between using social media and actually working social media to your advantage.  Too many businesses, agencies and even social media managers are using social media without truly utilizing it to help their business.  To milk social media for all it has to offer, we have to study individual networks and really […]

Canadian Influencer Content Marketing

Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

Top Canadian Business Groups on LinkedIn ©

Top Canadian Business Groups on LinkedIn ©

Online networking holds a lot of promise, especially in a country with a population as spread out as Canada’s is. It isn’t easy to find our online Canadian business peers, however, especially in specific niches or local areas. LinkedIn Groups provide an opportunity to reach out across our great country and connect in ways that […]

Easily Create Viral Memes or Animated Gifs with These Editing Tools ©

Easily Create Viral Memes or Animated Gifs with These Editing Tools ©

Pinterest, Instagram, Flickr, Facebook, Twitter, Google+, and a wealth of other social networks facilitate image sharing. Some of the most commonly shared images are digital posters or memes, which are basically text added to a photo or other background. Networks like Facebook now facilitate animated gifs that you can customize for your business. Sharable images […]

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

5 Tips for Choosing a Social Media Manager for Your Business

5 Tips for Choosing a Social Media Manager for Your Business

By Ady Wilson Having a business presence on social media is more important than ever, when it comes to increasing brand awareness and interacting with consumers. However, while you might be familiar with Twitter, Facebook, and Instagram for personal use, using them for business can be a bit more challenging. From knowing when and how […]

Pinterest Use in Canada is Growing Rapidly (Statistics)

Pinterest Use in Canada is Growing Rapidly (Statistics)

Ahalogy’s 2016 Media Consumption Report was released this month, revealing data about Canadian Pinterest user demographics, habits, and behaviour. The statistics confirm that Pinterest use is growing rapidly in Canada, with over 35% joining the image-sharing social media network last year. Half of Canadian active Pinners use Pinterest 2–3 times per week or more, and […]

A Staggering 90% of Canadian Online Moms Love YouTube ©

A Staggering 90% of Canadian Online Moms Love YouTube ©

Statistics indicate YouTube is a favourite social network of online moms in Canada. A staggering nine out of ten Canadian moms visit YouTube at least once every month. Smart brands are following them there to engage them and ultimately win sales from these powerful shoppers. We’ve brought together recent Canadian statistics from Google and other […]

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