Social Media Strategy: The Who, What, When, Where, Why and How ©

There are still too many Canadian businesses that dismiss social media as a marketing and public relations strategy.  The most common reasoning I’ve heard is the claim that they’ve tried social media and it didn’t result in sales.  Frankly, if you can’t increase sales with an audience of people at your disposal, who have enough […]

How to Look Like a LinkedIn Loser with Endorsements and Professional Ratings ©

It’s a simple enough concept.  If you’ve done business with someone on LinkedIn, you can endorse their skills in their profile and/or rate them with My Biz Card.  If you want your connections to endorse or rate you, there is the option to ask them via private message.  It’s this option that many LinkedIn members […]

Canada on the Cutting Edge of Social Media Research ©

What better place to have a cutting edge social media research lab than in Canada?  Statistics indicate Canadians love social media, and now it’s possible for students and other researchers to peer further into  their behaviour at Dalhousie University in Nova Scotia. Founded in 2010 by Dr. Anatoliy Gruzd at the School of Information Management, […]

Updated: Learn from CIBC’s Example of Bad Online Customer Support

I tweet about good customer service much more often than bad, because most companies have the good business sense to make things right when given the chance.  Then CIBC raised my line of credit interest rate from 7-11% for no apparent reason and refused to do anything about it.  I tried calling and also made […]

Canadian Social Media Statistics ©

Canadian Social Media Statistics ©

ComScore has released it’s 2013 Digital Future in Focus statistics, including social media use in Canada by citizens and businesses. It’s packed with useful information for Canadians marketing online. We’re covering it in segments over the next week, enhanced by tips and guidance for how to utilize this information in 2013. This series begins with […]

Report: Canadian Moms Love Social Networks {Statistics and Tips} ©

If you’re marketing to Canadian Moms, the social Web is where you should be, according to the “Canadian Digital Mom 2012 Report” published this month by Mom Central Consulting.  The survey indicates the most popular activity for online Canadian Moms is social networking and related online activities.

The Dollar Value Per Social Share for Canadian Events [Infographic]

Eventbrite is a very popular global event management portal with which you can create, share, and join any event. You can create an organizer profile, offer tickets (free, sale or donation), and even design an affiliate program for your specific event. They offer a free trial if you’d like to give it a whirl. Since […]

What to Look for in a URL Shortener

Affiliate marketers and ezine publishers have been using URL shortening tools for more than a decade.  They can cloak affiliate links to prevent commission hijacking or affiliate bypassing.  Shortened URL’s also prevent broken links in e-mail from line character limits.  With the advent of character-limited social media, they’ve taken on a new role of lowering […]

Canada’s HootSuite Top Social Media Tool for Top Brands [Infographic]

I prefer to manage social networks individually so I can tweak the post to grab the attention of the various personalities attracted to each.  I also like to avoid confusing social media cross-over, such as #hashtags in a Facebook post. I feel it’s good for my marketing mind to keep in touch with each network […]

How Top Companies Use Social Media [Statistics] ©

How Top Companies Use Social Media [Statistics] ©

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers.  Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]