Canadian's Internet Business

Winning Canadian Back-to-School Sales Online (Statistics) ©

The Bank of Montreal (BMO) released its Back-to-School Survey results last week, concluding spending will be up by 18.2% (totaling $428) in 2013 by comparison to 2012.  Canadian parents will still be frugal, however, with 95% planning to limit spending on back-to-school items and 35% will have a firm budget.  Quebec will spend the most on school supplies and Ontario will spend the least.

Budgeting strategies noted in the survey that can be leveraged online include:

“Retailers that offer loyalty or reward programs offer an added bonus to students and parents who are looking to get the most of their money,” suggests Mike Bonner, Vice President, Commercial Banking, GTA Division, Bank of Montreal.

Online sellers of school supplies, clothing and related technology can use additional strategies to offer convenience, add value and reduce price.

Google Canada reports that back-to-school shoppers did approximately one third of their shopping online in August, 2013, spending an average of $163.  79% of all shoppers searched online for back-to-school items and 89% of mobile users did so.  The top search terms were laptops, phone plans, school supplies, and back-to-school.

The top five Canadian cities for back-to-school searching were:

  1. Brampton
  2. Mississauga
  3. Winnipeg
  4. Calgary
  5. Toronto

Canadian retail businesses can compete online by knowing their market and catering to it.  Price isn’t always the deciding factor in stores and it’s no different online.  We have to be more creative than that if we want to corner the back-to-school market in competitive cyberspace.

Are you competing for Canadian back-to-school sales this year?  Please share your experience in the comments below.

Sources:
Retailers to Benefit as Canadians Spend More This Year on Back-to-School Shopping: BMO
Google Canada Think Insights

✔ You may also be interested in reading:
Canadian Digital Behaviour for Businesses (Statistics)
Canadian SmartPhone Shopping and Ad Response (Statistics)
Affiliate Marketers Reveal 2013 Top Networks, Income and More (Statistics)

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