I felt the collective shiver go down the spines of the eCommerce community when Target Canada mentioned their plans to launch into Canadian cyberspace. The last thing our weak online representation needs is another giant stomping on our toes. However, you shouldn’t feel too much pain from any competitor if you concentrate on what unique qualities your business can offer.
Canadian online retailers can offer much more to Canadian consumers than any American giant on either side of the border:
- We ARE Canadian
- We are intimately acquainted with the Canadian market
- There is nothing the giants do on their website that we can’t do affordably on ours
- We can provide premium, Canada-based customer service
- We can offer unique merchandise
- Online marketing is affordable for any size business
The sky didn’t fall when Walmart Canada brought in eCommerce options for Canadians, and it won’t fall when Target does it either. It will keep us on our toes, but that’s a good thing. You don’t have to be the only merchant offering a product or even have the lowest price, you just have to be the best choice.
For more help with online competition, check out these eCommerce tips for Canadian merchants, and address the issues online shoppers have with Canada’s eRetailers. If you don’t have a website at all, you may find it useful to read Help for the 54% of Canadian Small Businesses Without a Website.
Target Canada Has Online Shopping in Its Sights. Canada Real Time, Wall Street Journal.
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