The definition of web copywriting has grown from sales copy & product descriptions to include all digital communication to one degree or another. From social media to your blog, everything you write online will utilize some level of copywriting skills.
Because of that, writing engaging web copy using words that are proven to sell online has become an art form as much as a tactic. Sure, there were collections of words that sell long before the Internet arrived. Sales legend, Elmer Wheeler, was a huge advocate of using words and sentences that sell way back in the 30’s. But the copywriting game has evolved with technology’s impact on the social dynamic.
While the power of words hasn’t changed, the road to making a sale has. Today’s online marketers know that to make a sale, we have to engage consumers. We no longer sell to people, rationalize, or try to directly persuade them, we intrigue, entice and invite them to buy. Even referrals and recommendations have changed, with everyone having the ability to widely broadcast their experience and become an influential authority.
Those same people will often promote businesses inadvertently as they strive to be recognized as an authority on any given topic. That’s why we must provide exceptional content to compliment and support our marketing campaigns. Nobody wants to share “10 reasons to buy our software”, but they’ll eagerly share “10 things you can do today to be an online rock star tomorrow”.
Of all the benefits of blogging, offering truly helpful, engaging content is the most important. It is the only way you’ll grab the attention of consumers who are drowning in information. Your blog is an open gateway to your products or services. You can bring the sale home by using engaging words that sell within your content, like you do in other online marketing.
No matter what your business is, engaging web copy and content are the most important factors in online success.
“There is virtually no other skill that can make you as much money as copywriting,” writes Ray Edwards in his book, How to Write Copy That Sells. “Nearly all Internet millionaires know this secret: more than their product, more than their traffic-generation techniques, more than their email campaigns, more than who their joint-venture partners might be, it’s their copywriting that has made them rich. The wealth secret of nearly all businesses, and especially internet-based businesses, is the secret of great copywriting.”
Writing engaging web copy and content requires you to tap into your target market’s needs, wants, and emotions. Online consumers need to feel that you are talking directly to them and relate to what you’re saying. They want you to solve their problems, motivate, inspire, comfort and validate them.
130+ ENGAGING Copy and Content Words that Sell
There are proven “power words” in marketing that you can use to increase click-through rates and online sales conversions. The following list includes those words that also heighten engagement.
Big, Giant, Huge, Enormous
Happy / Happiness
Don’t underestimate the power of using location keywords to engage people too. Seeing their hometown or Canada mentioned in an ad or content, will instantly engage them.
Now We Test
Use these words in social media ad’s, blog posts and other content to see what your audience responds to. Once you’ve identified the most powerful, engaging words that sell in your specific target market, begin testing them in phrases, headlines, and website content. If you don’t have the skills and talent to do it yourself, invest in a proven expert. Either way, make sure your online marketing campaign is infused with the above engaging words that sell, then watch your sales soar.
??? What words have you used to engage Canadian consumers? Please share your experience in the comments below, or discuss this and other online business topics in the Online Business Canada Facebook group!
✔ You may also be interested in reading:
Traditional vs. Digital Ad Spending in Canada
How to Start an Affiliate Program for a Canadian Business
6 Ways the Pro’s Turn Traffic Into Subscribers, Leads & Sales
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Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In over 20 years of working online, she has owned or managed both educational and eCommerce websites.
Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadiansInternet.com, CanadianFamily.net and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.