The most exciting and intimidating thing to happen in retail in the past couple of decades, is ecommerce. Canadian businesses and individuals now have the opportunity to sell online to a national or global market. The internet offers endless opportunities to start, grow and market at the retail level.
Black Friday, Cyber Monday, Boxing Day and the entire holiday season can be a challenge, especially when you aren’t sure what to expect. Fourth quarter online transactions are expected to skyrocket this year, but how will it impact your sales specifically?
Many people find the startup process to be intimidating, especially when it’s based on tech. Starting an online business is actually less complicated than starting one offline, but that isn’t apparent when one begins researching. Instead, it looks like a scary, disorganized mess of choices and unfamiliar procedures that are impossible to put into logical […]
It’s going to be a record-breaking year in online sales again this holiday season. From research to purchase, most of the customer journey will be online.
When I first started working online way back in the 90’s, getting a fully-featured online store meant hiring a programmer (or a team of programmers) to build one. Additionally, you would need a designer because the programmer would only focus on the store functionality.
A variety of events have threatened the Canadian economy lately, from the pandemic to trade agreements. The resulting economic spiral has left Canadians scrambling to secure an income, and businesses desperately trying to remain profitable.
About This Column This monthly column is intended to inspire action. You know digital transformation is critical to growing your business, but there are so many moving parts and so much to learn! It’s easier to navigate if someone points you in the right direction so you can take the first steps. You don’t have […]
Many small or home-based businesses in Canada plan to keep their inventory in whatever space they can find or afford. It might be in a garage, basement, self-storage, or leased space in a warehouse. You may sell products from this location, or process inventory before it’s shipped to a fulfillment centre.
Product returns are a necessary part of online retail, just as they are offline. Handling them can be a little more involved and expensive though. The biggest challenges are avoiding unhappy customers and return fraud.
WordPress has been my favourite content management system (CMS) from the first time I tried it. While it’s known as a blogging platform, it can be used to create any kind of website you can imagine. The versatility and vast number of options allows it to be used for all types of online businesses, from […]
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