Canadian's Internet Business

Affiliate Marketers Reveal 2013 Top Networks, Income and More (Statistics) ©

Affiliate marketing in Canada has become increasingly popular as Canadians explore ways to make money online, and Canadian businesses diversify their income sources. It’s difficult to find affiliate marketing data to guide their efforts, however, which inspired the organizers of Affiliate Summit to survey attendees.

The 2013 Affiliate Summit AffStat report includes survey results from over 1600 affiliates. Attendees came from around the globe, including Canada.

The Personal Profile of Affiliate Marketers

The gender of participating affiliate marketers was just about equal, with 51.2 being male and 48.8% female.  56.5% have children and 43.5 do not.

There is a broad range of affiliate marketer ages:
22-25 ………. 2.5%
26-30 ………. 21.7%
31-40 ………. 28.6%
41-50 ………. 18.6%
51-60 ………. 19.9%
61+ ………. 8.7%

The annual income reported by those surveyed is a reality check. However, we should keep in mind that conferences often attract a higher percentage of those who are lacking in advanced knowledge (they attend to learn). Perhaps next year they could add an “experience level” question to the survey to provide some perspective. It should also be noted that almost half of these affiliate marketers promoted less than 10 affiliate programs.

Annual Income from Affiliate Marketing (90.2% of responders answered this question):

Less than $5000 ………. 39.2%
$10,000 – $24,999 ………. 11.8%
$25,000 – $49,999 ………. 13.1%
$50,000 – $99,000 ………. 5.9%
$100,000 – $199,999 ………. 9.2%
$200,000 – $299,999 ………. 2%
$300,000 – $399,999 ………. 2%
$400,000 – $499,999 ………. 2%
$500,000+ ………. 3.3%

The Professional Profile of Affiliate Marketers

59% of those surveyed work from home, 17.7% commute, and 22.8% do both.

The vast majority have been affiliate marketing for less than 8 years.

More than 90% of respondents were affiliate program decision makers.

The top five methods for finding new affiliate programs are:

  1. Merchant’s website (51.3%)
  2. Direct contact from Affiliate Manager (42.4%)
  3. Search engines (38.6%)
  4. Affiliate Newtork website (38%)
  5. Competitors’ website (25.9%)

The 2013 top 11 affiliate networks amongst respondents were:

  1. Share-a-Sale Affiliate Network (83.7%) Up from #2 last year
  2. Commission Junction (77.8%) Down from #1 last year
  3. Linkshare (58.2%) #3 last year
  4. Google Affiliate Network – Now Closed (47.7%) up from #5 last year
  5. LinkConnector Affiliate Network (43.1%) Up from #6 last year
  6. Clickbank (41.2%) Down from #4 last year
  7. Pepperjam Network (35.3%) #7 last year
  8. AvantLink (21.6%) Up from #10 last year
  9. Impact Radius (17.0%) Up from #11 last year
  10. Affiliate Window (14.7%) Down from #8 last year (European. Charges £5 refundable fee to join.)
  11. Digital River – One Network Direct (13.7%) Down from #9 last year

The top networks would vary somewhat among Canadian marketers due to special terms and conditions that may make some less Canadian-friendly than others. It’s important to read the terms and conditions of each network or you may lose some of your hard earned money. For example, our top choices would be Share-a-Sale Affiliate Network, RevResponse, and MaxBounty.

Affiliate Program Marketing

69% of those surveyed promote consumer product (B2C) affiliate programs, 1.3% promote business product (B2B) affiliate programs, and 29.7% promote both.

Affiliate Marketers ranked the following 12 typical methods of driving traffic to their website:

  1. Search engine optimization (SEO)
  2. Social Networks
  3. Blogging
  4. Word-of-mouth
  5. E-mail marketing
  6. Pay per click (PPC)
  7. Video/images (YouTube, Google Images, etc.)
  8. Display advertising
  9. Offline marketing
  10. Comment marketing
  11. Guest Posting
  12. Other


How would you have answered these affiliate marketing survey questions? Please add your comments below.

Source: 2013 Affiliate Summit AffStat Report


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