Canadian's Internet Business

Affiliate Marketing Benchmarks

The 2015 Global Affiliate and Advertiser Research Report conducted by Affiliate Benchmarks has revealed an interesting snapshot of the international affiliate marketing industry. Canadian respondents are included in the results. The data is useful as a benchmark for affiliate marketers, while also providing valuable insights to merchants that have (or plan to start) an affiliate program for their business.

Publishers will find more Canadian affiliate programs this year. Hopefully merchants in Canada will catch on to the benefits of paying a decent amount, as well as adding other features to accommodate affiliates and ultimately increase sales. This survey found that 46% of merchants expect to increase their 2016 affiliate marketing budget.

Affiliate Marketer (Publisher) Statistics

Unfortunately, this report uses vague charts to illustrate the data, resulting in our guessing at the exact percentages in most cases. However, they should be accurate within a couple of percentage points. We’ve ranked the rest to provide a more useful overview.

Top 11 affiliate networks:

  1. Commission Junction
  2. Linkshare
  3. Share-A-Sale
  4. Clickbank
  5. eBay Partner Network
  6. eBay Enterprise
  7. Impact Radius
  8. Affiliate Window
  9. AvantLink
  10. TradeDoubler
  11. LinkConnector

Top 12 ways to find out about new affiliate programs:

  1. Affiliate network website (such as Share-A-Sale)
  2. Advertiser website
  3. Affiliate network eMails
  4. Search engines
  5. Blogs
  6. Other
  7. Affiliate managers
  8. Word of mouth
  9. Affiliate forums and directories
  10. Online advertising
  11. Facebook
  12. Conferences

The top 10 reasons affiliate marketers choose a program are:

  1. Commission amount
  2. Relevancy of products/services to audience
  3. Product and price
  4. Reputation of advertiser
  5. Deep linking options
  6. Brand
  7. Reputation of affiliate program
  8. Banner and landing page selection
  9. Estimated payment per 100 clicks
  10. Promotions (coupons, etc.)
  11. Payment policies

Top 11 features publishers look for in an affiliate program:

  1. Content
  2. Deals and coupons
  3. Deep linking ability
  4. Text links
  5. Image/banner/display ad’s
  6. Exclusive offers for their audience alone
  7. Data/product feeds
  8. Affiliate contests
  9. Custom landing pages
  10. Branded coupons or other customized offers
  11. Co-branded landing pages

Top 12 methods affiliate marketers use to drive traffic to their website:

  1. Facebook
  2. Search engine optimization (SEO)
  3. Other
  4. Twitter
  5. Banners and other display ads
  6. eMail marketing with their own list or database
  7. Google+
  8. Pinterest
  9. PPC (Pay per Click)
  10. YouTube
  11. Instagram
  12. LinkedIn

Top 12 types of consumer offers for driving affiliate sales:

  1. Free shipping without a minimum purchase
  2. Percentage off without a minimum purchase
  3. Limited time discount
  4. Dollar amount discount without minimum purchase
  5. Free shipping with a minimum purchase
  6. BOGO (Buy one, get one free)
  7. Free gift with purchase
  8. Dollar amount discount with minimum purchase
  9. Percentage discount with a minimum purchase
  10. Free upgrade
  11. Free processing upgrade
  12. Discount on future purchase


How would you respond to their questions? Please share your thoughts & experience in the comments below.

Source: Affstat 2015 Affiliate Marketing Benchmark Report

✔ You may also be interested in reading:
Top 20 Earning Affiliate Programs of 2015
2015 Top CPS and CPA Affiliate Networks
Top Two-Tier Affiliate Programs for Canadians
10 Low-Cost Side Businesses you can Start Online from Home


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