Each month we offer you a new free guide, report or whitepaper. This month we bring you a report based on a study of hundreds of millennials, Millennials as Brand Advocates: What you need to know to engage the most important consumer generation.
Millennials are considered to be the most important consumer generation marketers have ever targeted. They are the largest generation and are positioned to have more spending power than any other generation in history. Plus, they’re social-savvy and very comfortable with online shopping and the Internet in general. However, all of this experience has left them more than a little jaded when it comes to brand advertising. Only 6% of millennials consider online advertising to be a trusted source for product information.
What’s a Marketer to do? Download the Millennials as Brand Advocates report to learn:
- How millennials prefer to interact with brands
- Who 95% of millennials trust for product information
- How to empower millennials to advocate for your brand and share your story with their peers
This quick and easy read is published by the experts at SocialChorus, Inc.
Have you been targeting millennials in your marketing? Please share your experience or questions in the comments below.
You may also be interested in reading:
Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)
Book Review: Marketing to Millennials by J. Fromm and C. Garton
Tech and Social Web Dominate the Most Influential Brands in Canada
© CanadiansInternet.com – Content on this website may not be used elsewhere without expressed permission. You are welcome to to this post for reference, discussion, etc. Content theft will result in legal action. Thank you for respecting the effort that we have put into our original content. If you would like to have quality content created for you, please contact our writer directly.
DISCLOSURE: We may receive compensation for s to products on this website.
COMMENTS ARE MODERATED – Legitimate comments will be published after a short delay. Spam will not be published.