Free Report Millennials as Brand AdvocatesEach month we offer you a new free guide, report or whitepaper.  This month we bring you a report based on a study of hundreds of millennials, Millennials as Brand Advocates: What you need to know to engage the most important consumer generation.

Millennials are considered to be the most important consumer generation marketers have ever targeted. They are the largest generation and are positioned to have more spending power than any other generation in history. Plus, they’re social-savvy and very comfortable with online shopping and the Internet in general. However, all of this experience has left them more than a little jaded when it comes to brand advertising. Only 6% of millennials consider online advertising to be a trusted source for product information.

What’s a Marketer to do? Download the Millennials as Brand Advocates report to learn:

  • How millennials prefer to interact with brands
  • Who 95% of millennials trust for product information
  • How to empower millennials to advocate for your brand and share your story with their peers

This quick and easy read is published by the experts at SocialChorus, Inc.

Comment on Canadians Internet BusinessHave you been targeting millennials in your marketing?  Please share your experience or questions in the comments below.

You may also be interested in reading:
Canadians Love Small Businesses, Gen Y Wants E-commerce (Statistics)
Book Review: Marketing to Millennials by J. Fromm and C. Garton
Tech and Social Web Dominate the Most Influential Brands in Canada

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Digital Business & Marketing Manager at | Website | + posts

Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In over 20 years of working online, she has owned or managed both educational and eCommerce websites.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on CanadiansInternet.com, CanadianFamily.net and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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Greg

It moves me in the right direction when it comes to millennial marketing. That’s the key.

Lyndsey X.

I’m looking forward to finding a quite moment to read this one, thanks.

Yan

Ah the coveted millennials! I find them fascinating but I think they’re labeled too much. Every group has a multitude of personalities and they’re pretty typical overall. They’re just a lot more comfy with the internet than the rest of us.