The Very Best Instagram Business Tools

Instagram‘s billion+ users (well over 15 million in Canada) are proving to be a marketing asset for businesses big and small. With the highest engagement rate of all major social networks, brands need to effectively and efficiently reach users with the best Instagram tools for businesses.

There are Instagram tools for virtually every business need, including selling, marketing, insights and website/mobile integration. We’ve compiled a list of the top Instagram business tools to help you take full advantage of the opportunities this hot social media network offers.

Instagram Management and Measurement Tools

Crowdfire – A free Instagram app for follower management and post evaluation. You will be able to identify accounts that unfollow you and inactive users, as well as find new users that are a good fit for your business.

Olapic – By scaling the collection, curation, permissions, and distribution of visual user-generated content, Olapic enables brands to leverage this “earned, authentic content” across all of their marketing channels. Source content in real-time from your customers and approve the content that is on-brand & tag your content to products. Showcase your customer photos on your web & mobile properties. Request rights and take your content omni-channel. Measure influence of sales, and lift in revenue and engagement.

Tagboard – Use hashtags to search for and collect public social media within seconds of being posted to popular networks like Instagram, Twitter and Facebook. Robust tools offer the power to select specific posts to feature on websites, mobile app’s, in broadcast TV, and on large displays. You can retweet, reply, comment, and like, right from your tagboard. This tool is a popular choice among big names like Audi, Alaska Airlines, and BBC.

Iconsquare – Measure and optimize your Instagram performance by monitoring growth, follower information, engagement, competitors, and hashtags. Optimize your strategy with best time to post, media lifespan, filter and hashtag impact.

Later – A free Instagram business tool to plan, manage, and schedule your visual social media posts and marketing campaigns. Upload photos from your computer, phone or tablet.  Later is based in Vancouver, British Columbia.

Social Insight – In-depth analytics to drive more sales, interaction, and growth from your Instagram marketing. You can use multiple accounts and set up team access.

Square Lovin – Free Instagram business tool that provides a clear overview of your statistics to keep track of your social impact over time. View your most liked and commented media, follower growth charts, and more useful analytics.

Union Metrics – Multi-channel analytics for various popular social media networks, including Instagram. Analyze engagement with your posts, discover fans, and identify your top content. Track any account, including your competitors.

Instagram Sales/Retail Tools – A membership community of sorts which Instagram members can join. When they see a post with a link, they can click on it to receive information about the products in the posted image via eMail.

Shopify Canada – The better eCommerce platforms, like Canada’s Shopify, have a great selection of Instagram sales and management app’s available.

Learning More About Instagram for Business

You’ll find many free and low-priced courses online that teach you how to use Instagram for business if you need more guidance.

How have you been using Instagram to promote your Canadian business? Please share your experience or questions in the comments below.

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Melody McKinnon
Digital Business & Marketing Manager at Online Business Canada | Website

Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on,,, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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Thanks for the useful tools! I’m a fan of Iconosquare 🙂
I would add one more Instagram tool for business – Snoopreport as it tracks Instagram user actions as likes, comments and follows. It will help to research user insights and update a marketing strategy.

Horace Gillies

I’m still debating IG to tell you the truth. It seems like labour intensive and I’m not sure my niche will be a good fit. I do woodcrafts mostly. I suppose there’s only one way to find out. Thanks for the suggestions.




I had no clue there were so many instagram apps until I signed up with shopify. Makes it easy to try them out and work with them straight from my website.
After that I started looking around for social media apps in general and was blown away by how many there are. It takes time to get through them all with trial & error but the gems are worth the time.
Thank you!


Awesome list! I discovered a few I’d like to try. I use Hootsuite for social media but nothing just for Instragram. Instragram is all I hear about lately so it’s time to get to know it better.

Sarah Parker

Hi Melody,

Thank you for including Union Metrics in this great roundup of Instagram tools! In addition to our comprehensive Instagram analytics (that now include geo and comment reporting through our Social Suite!) we also offer a free Instagram account checkup for those with a smaller budget or who just want to get an idea of what our analytics can do.

You can find that here:

Thanks again!

– Sarah A. Parker
Social Media Manager | Union Metrics
Fine Makers of the Union Metrics Social Suite & more