About Us

Online Business Canada was founded in 2001 and is based in British Columbia, Canada. We refocused, redesigned and relaunched in 2012.

Our Mission

Our mission is to empower Canadian businesses and individuals who have an interest in online business and eCommerce.  We provide tools, resources, legitimate opportunities, strategies and information from a Canadian perspective.  The information provided will often be helpful to our friends in other countries who would like to do business with Canadians as well.

Why?

• Global ecommerce is expected to reach $5.1 trillion by 2027.
• Canada’s B2C Ecommerce Gross Merchandise Value will increase from US$64.8 billion in 2021 to reach US$122.1 billion by 2026, predicts ResearchandMarkets.com.
• Canadian ecommerce is forecasted to grow 13% over the 2020-2027 period, according to ReportLinker.com.
• In 2022, BDC found only 59% of Canadian small-medium businesses have a website.
• Ecommerce is the fastest-growing segment in Canada’s digital economy. Almost 84% of Canadian Internet users bought goods or services online in 2018, spending $57.4 billion. Retail e-commerce sales totaled $1.9 billion in June, 2019, accounting for 3.4% of total retail trade. Retail e-commerce increased 30.7% YOY, while total unadjusted retail sales were down 0.3%.
• Eight out of 10 Canadians who made an online purchase for the first time during the 2020 pandemic intend to continue shopping online after the crisis, according to BDC.
• A recent Internet Retailer report said analysts predict Canadian consumers will spend more than $30 billion CAD online, but Canadian companies are capturing less than half of those sales.
• According to a 2017 PayPal report, businesses that sell their goods or services through ecommerce make on average $175,000 more in annual revenue than their offline counterparts. Yet only 17% of Canadian businesses sell their products on services online.
• A survey conducted by The Strategic Counsel found 38 percent of Canadians prefer to shop online, and 65 percent of prefer to ‘buy Canadian’.
• Eighty-seven percent of consumers feel it’s important to support local small and medium businesses, according to a report from Visa Canada.
• TD Bank reported recently that 65 percent of shoppers who want to support Canadian small businesses, are seeking the ability to make payments or shop online.
• According to a recent consumer behavior study by ecommerce platform provider Bronto and Ipsos, 77% of American consumers said they are open to cross-border shopping online — with 42% of them having already done so. Seventy-two percent of those open to cross-border shopping said they would consider a Canadian merchant above any other country.
• Intuit Canada predicted freelancers, independent contractors and on-demand workers will make up 45% of the Canadian workforce by 2020.
• A Vividata study found that over 1 million Canadians plan to start their own business.
• 98.2 percent of Canadian businesses (over 1.1 Million) have fewer than 100 employees.  Small – medium size businesses are truly the backbone of the Canadian economy.
• In 2018, there were 1,138,170 active enterprises in Canada with one or more employees. Of those, 64.8% had four employees or less.
• As of December 2019, there were 1.23 million employer businesses in Canada, of which 1.20 million (97.9%) were small, 22,905 (1.9%) were medium-sized and only 2,978 (0.2%) were large.
• Micro-businesses and the self-employed are thriving in Canada’s gig economy. In June, 2017, StatsCan reported there were 2,770,234 active businesses without employees and with annual revenues greater than $30,000.

Furthermore…

• We realize that Canadians need to know what is required to run a business or work at home in this country.
• We began playing this game in the 90’s.  We know what we’re doing when it comes to making money online because we’ve grown with the Internet and learned from the masters. We’ve either tried it or we know someone who has.
• We’ve provided goods and services to consumers from one end of Canada to the other, along with exporting to other countries.
• We understand the frustration of articles that don’t provide information specific to Canadians.
• We know what it’s like to fill out a long form only to find out an affiliate program or other service isn’t available to Canadian businesses.
• We know what you need and we know how to get it.

“‘Digital’ is not an industry. It isn’t a strategy. It’s an essential tactic that should be embedded into every industry,” says Tobias Lütke, CEO and Founder of Shopify, in the Report of Canada’s Economic Strategy Tables: Digital Industries. “The competitive advantage of any Canadian company will be connected to its digital advantage.”

“Canadians must be able to participate in, and benefit from, the digital economy… The Government of Canada needs to provide funding and expert advice to help businesses ‘go digital’ and build digital skills among employees. ” ~Canada’s Economic Strategy Tables: Digital Industries, The Innovation and Competitiveness Imperative: Seizing Opportunities for Growth

Here it is, Canada, your guide to online business and digital marketing.  With glowing hearts, we see thee rise.

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