Canadian's Internet Business

Canadian Business Technology, Internet and eCommerce Statistics ©

Statistics Canada has released its Digital Technology and Internet Use statistics for 2012.  This is the first update of similar statistical data since 2007. The statistics are based on a sample of approximately 17,000 private Canadian enterprises of all sizes. The survey classifies business size as small (0-19 employees), medium (20-99 employees) and large (100+ employees).

Canadian Businesses Online in 2012

Canadian Internet Sales Statistics for 2012

The following statistics include all sales initiated online, even if they were completed offline.

Percentage of enterprises selling online by North American Classification System

  1. Information and cultural industries 35.4%
  2. Educational services 30.2%
  3. Arts, entertainment and recreation 25.5%
  4. Wholesale trade 21.3%
  5. Accommodation and food services 17.2%
  6. Retail trade 17.0%
  7. Other services (except public administration) 15.0%
  8. Manufacturing 13.6%
  9. Private sector 11.3%
  10. Administrative and support, waste management and remediation services 11.0%
  11. Finance and insurance 10.4%
  12. Management of companies and enterprises 10.3%
  13. Real estate and rental and leasing 8.6%
  14. Transportation and warehousing 8.2%
  15. Professional, scientific and technical services 7.8%
  16. Construction 4.8%
  17. Health care and social assistance 3.7%
  18. Agriculture, forestry, fishing and hunting 3.5%

Online Marketing by Canadian Businesses in 2012 Statistics

Statistics indicate some sectors are more likely than others to utilize the Internet in sales and marketing, with business-to-consumer (B2C) companies leading the way.  The alarmingly low utilization of the Internet by small businesses in Canada reported in other surveys, is reflected in the Statistics Canada report.

Mobile Usage of Canadian Businesses in 2012

Use of Information and Communications Technologies (ICT’s) by Canadian Businesses in 2012

Capital Expenditures on Technology by Canadian Businesses

With eCommerce becoming critical to the success of businesses in this country, we need to have these surveys conducted more often by Statistics Canada.  Technology is changing far too rapidly to have five years between surveys.

How do these statistics reflect the practices in your business?  Please tell us about it in the comments below.

Source:  Statistics Canada

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