Canadian Ebook Retail Sales and Distribution Statistics ©

Canadian publishers were surveyed by Booknet Canada to determine their eBook sales and distribution strategy and results in 2013. Almost 90% of respondents publish in the eBook format. A strong 80% of respondents reported eBook sales in Canada through multiple channels in the past year. Retail is the most successful sales channel overall, lead by Kobo. One in three publishers reported more than 10% of their revenue came from eBook sales.

Ebook Distribution by Publishers in Canada

  1. 91% of Canadian publishers said they distribute eBooks through retailers.
  2. 45% of publishers go through wholesalers
  3. 42% sell direct, such as through a website
  4. 15% distribute eBooks through other channels

Canadian Ebook Retail Sales and Distribution

Publishers Utilize a Number of Pricing Models

  • The most popular pricing model is direct to reader, at 49%.
  • Agency 28%
  • Unsure 18%
  • Other 4%
  • Rental 1%

Top 9 Canadian eBook Retailers

  1. Kobo
  2. Amazon (Kindle)
  3. Apple iBookStore
  4. Barnes and Noble
  5. Sony
  6. Google
  7. Diesel eBooks
  8. Books On Board (No longer in business)
  9. Other

Canadian Publisher eBook Revenue Data

  • 64% of Canadian publishers generate 1-10% of their total revenue from eBook sales
  • 18% of Canadian publishers generate 11-20% of their total revenue from eBook sales
  • 8% of Canadian publishers generate more than 30% of their total revenue from eBook sales
  • 5% of Canadian publishers generate 21-30% of their total revenue from eBook sales
  • 5% of Canadian publishers generate no revenue from eBook sales

Canadian Ebook Retail Sales and Distribution Statistics

It was noted that 20% of published eBooks registered no sales in Canada, but that may be due to them being free, incompatible formats, or a lack of effective marketing.

Side note: Just over half (53%) of Canadian publishers use Adobe InDesign to produce eBooks.

Comment on Canadians Internet BusinessDid you purchase an eBook in 2013? Please tell us about it in the comments below.

Source: Booknet Canada The State of Digital Publishing in Canada 2013

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Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In 25 years of working online, she has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available on Amazon.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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Ken Pittman

A handy information base for a first-time ebook self-publisher/author


I thought the sales would be higher actually but it’s definitely catching on.


I just started working for an Ontario publisher so this is very interesting indeed, thanks.


I’m working on my first ebook as we speak and found this article very interesting! Love your Canadian site and I’ve been lurking for several months. We’re in Edmonton but my husband is in the military so we never know where we’ll be from one year to the next. The internet helps us keep in touch and we can always follow our favourite sites.

Ken Pittman

Another eBook first-timer who found this information helpful.