Canadian Online Sales Data for Q2 2015 (Infographic)

The Rakuten Linkshare Affiliate Network has released its online sales data report for the second quarter of 2015. The insights gained come just in time for us to tweak our websites and practices as holiday shopping begins. A number of Canadians have been known to start Christmas shopping online as early as August!

Between the growth trend in smartphone usage and search engines like Google considering mobile compatibility in ranking, it has become absolutely critical that websites be mobile-friendly. Omni-channel demands from online shoppers also continue to grow. Orders and clicks via mobile device are climbing faster than PC’s in the second quarter of 2015, according to this report. Tablet orders and click rates are slowing down as an increasing number of Canadians use a smartphone as both a phone and a tablet.

Q2 2015 Canadian Affiliate Sales Results

  • Canada Network sales within each store increased by 77% Year Over Year (YOY)
  • 25.3% of clicks came through mobile devices, up 27% YOY
  • Smartphones accounted for 16% of clicks, up 33% YOY
  • Tablets brought in 9% of clicks, growing 17.6% YOY
  • 28% of online purchases were made using a mobile device, a share growth rate of 41.6% YOY
  • Smartphones accounted for 10.8% of orders, up a whopping 84.4% YOY
  • Tablets brought in 17.4% of orders, up 24% YOY

The following infographic from Rakuten Linkshare provides a global view of online sales for comparison.

Canadian Online Sales Data for Q2 2015 - Infographic

If you’re ready to embrace online business and eCommerce but need some guidance:

Checklist: Choosing a Website Host for your Canadian Business
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Are you seeing more mobile clicks and purchases? Please post your thoughts or questions in the comments below.


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Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on,,, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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AMAZING IMPROVEMENT YOY! It’s like everyone in Canada woke up at once and realized they had to jump on the ecommerce bandwagon. Fantastic news!

Marty L

I agree about the timing of second quarter reports. I found out the first season that I had to start preparing for the holidays online by the end of August and launch well before Halloween. I no longer work in online retail but I keep up on it in case it becomes part of a future job. It will probably be part of all future jobs! 🙂


I actually manage the affiliate program for my employer which makes the information here especialy helpful. With thanks!

P. Cross

That’s some significant upticks you cite. It will only increase more with the holidays. 😀