The Rakuten Linkshare Affiliate Network has released its online sales data report for the second quarter of 2015. The insights gained come just in time for us to tweak our websites and practices as holiday shopping begins. A number of Canadians have been known to start Christmas shopping online as early as August!
Between the growth trend in smartphone usage and search engines like Google considering mobile compatibility in ranking, it has become absolutely critical that websites be mobile-friendly. Omni-channel demands from online shoppers also continue to grow. Orders and clicks via mobile device are climbing faster than PC’s in the second quarter of 2015, according to this report. Tablet orders and click rates are slowing down as an increasing number of Canadians use a smartphone as both a phone and a tablet.
Q2 2015 Canadian Affiliate Sales Results
- Canada Network sales within each store increased by 77% Year Over Year (YOY)
- 25.3% of clicks came through mobile devices, up 27% YOY
- Smartphones accounted for 16% of clicks, up 33% YOY
- Tablets brought in 9% of clicks, growing 17.6% YOY
- 28% of online purchases were made using a mobile device, a share growth rate of 41.6% YOY
- Smartphones accounted for 10.8% of orders, up a whopping 84.4% YOY
- Tablets brought in 17.4% of orders, up 24% YOY
The following infographic from Rakuten Linkshare provides a global view of online sales for comparison.
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