Canadian's Internet Business

Canadian SmartPhone Shopping and Ad Response (Statistics) ©

A whopping 89% of Canadian SmartPhone users have purchased something online in the past year, according to new research from Leger and SAS Institute.  Merchants offering a personalized experience enjoy a much higher rate of sales and engagement.  In fact, more than half of SmartPhone users regularly click on personalized ad’s compared to a third who click on online ads in general.

Canadians use their SmartPhone to purchase:

  1. Apps 45%
  2. Music 27%
  3. Ringtones 21%
  4. From a company website 19%
  5. Groupon or ‘team buy’ 15%
  6. Other 14%
  7. Coffee 6%
  8. Gas 2%

What is a Personalized Digital Shopping Experience?

A personalized digital shopping experience is based on what we know about the shopper, such as location, browsing or purchase history.  We’ve reached a point where Canadians expect this type of personalization, or at least show a preference for it.

“They expect a story tailored specially for them, a level of trust and transparency with the brands they do business with and, most importantly, a great experience,” chief marketing officer for Adobe, Ann Lewnes, commented recently. “Brands delivering anything less will ultimately be ignored.”

Offering a personalized digital shopping experience may include:

Other statistics support these findings.  Research from 84444 Canada, a mobile marketing company, found that 58% of Canadians want to receive mobile promotions and 38% would be inclined to buy more with the service.

Are you providing a personalized experience to Canadians who purchase with their mobile phones?  Please tell us about it in the comments below.

SAS Institute Inc.
Fox Business News Personalized Online Ads Engage Consumers
Hasen, Jeff. Mobilized Marketing: How to Drive Sales, Engagement, and Loyalty Through Mobile Devices.
Original photo: H. Lundgaard

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Mobile Advertising Jumps by Over 75% in Canada {Statistics}


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