More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point by 2017.
eMarketer’s predictions are based on “Survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data and country-specific demographic and socio-economic factors.” The company explains their mobile and SmartPhone penetration conclusions are based on the evaluation of over 2200 data points from more than 220 research sources.
J.D. Power & Associates has also been monitoring SmartPhone saturation in Canada. Their data focuses on adult (over 18) SmartPhone users, accounting for 54% mobile market saturation last year. They predict Smartphones will be the mobile phone of choice for 63% of adult Canadians by the end of 2013.
J.D. Power & Associates reports the SmartPhone brand of choice for mobile Canadians are:
Apple ………. 31%
Samsung ………. 22%
Blackberry ………. 22%
Specific data about how Canadians use mobile for shopping is emerging from various sources periodically. For example, a 2012 survey by Baby Center found that one out of five online moms used their mobile phones to compare prices or features. We’ll report on new data as it emerges.
According to the Interactive Advertising Beaureau (IAB), about 85% of Canadians subscribed to cell phone services in 2010, and 45% of Canadian mobile phone users had SmartPhones. Mobile advertising revenue for 2010 was $46.6 million Canadian. You can find out more about mobile advertising in Canada by reading our perpetually updated article, Mobile Advertising Jumps by Over 75% in Canada.
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