More than 50% (12.1 million) of Canadian mobile users will have a SmartPhone by the end of this year, according to eMarketer predictions. 17.7 million Canadian mobile users are expected to have SmartPhones by 2017. The 2013 global SmartPhone penetration rate among mobile users is estimated to remain just under one-third, approaching the halfway point by 2017.

Smartphone Usage in CanadaeMarketer’s predictions are based on “Survey and traffic data from research firms and regulatory agencies, historical trends, company-specific data and country-specific demographic and socio-economic factors.”  The company explains their mobile and SmartPhone penetration conclusions are based on the evaluation of over 2200 data points from more than 220 research sources.

J.D. Power & Associates has also been monitoring SmartPhone saturation in Canada. Their data focuses on adult (over 18) SmartPhone users, accounting for 54% mobile market saturation last year. They predict Smartphones will be the mobile phone of choice for 63% of adult Canadians by the end of 2013.

J.D. Power & Associates reports the SmartPhone brand of choice for mobile Canadians are:
Apple ………. 31%
Samsung ………. 22%
Blackberry ………. 22%

Specific data about how Canadians use mobile for shopping is emerging from various sources periodically. For example, a 2012 survey by Baby Center found that one out of five online moms used their mobile phones to compare prices or features. We’ll report on new data as it emerges.

According to the Interactive Advertising Beaureau (IAB), about 85% of Canadians subscribed to cell phone services in 2010, and 45% of Canadian mobile phone users had SmartPhones. Mobile advertising revenue for 2010 was $46.6 million Canadian. You can find out more about mobile advertising in Canada by reading our perpetually updated article, Mobile Advertising Jumps by Over 75% in Canada.

J.D. Power & Associates
Baby Center
IAB Canadian Mobile Advertising Revenue Report


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Melody McKinnon
Digital Business & Marketing Manager at Online Business Canada | Website

Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on,,, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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To tell you the truth I thought the number was much higher. When they come down in price I bet everyone who has a mobile phone will get a smart phone.


Canadians are becoming quite the techy gadget adopters. Smartphones are necessary for most businesses now and society in general is fast becoming addicted to being connected all the time.

Gerty Lawson

I’m surprised it took this long! It seems like everyone I know has a smartphone, especially in business.


I don’t know what I did before smartphones. They make business so much more efficient and they come in handy in my private life too. I haven’t used mine to shop yet but I can see it happening soon.


It’s amazing how everyone feels the need to be connected 24-7. I was surprised when everyone got a home PC and now I’m astounded by how far it has gone. I’m not sure we’re better for it but it is what it is.

Brent CGA

It will be interesting to see if their predictions come true. They probably will! We need to wake up and smell the timmies, times are changing and businesses have to change with them.