They are always outdated, but statistics show the vast, wide open market that Canada offers to online businesses. They demonstrate trends and growth, while providing some road signs to direct us down the right marketing route.
We anticipate new Canadian statistics for 2011 to be released in the Fall of 2012, with numbers expected to increase above those listed here.
Percentage of Households with Home Internet Access, 2010
Region | Percentage |
Canada | 79 |
Newfoundland and Labrador | 74 |
Prince Edward Island | 73 |
Nova Scotia | 77 |
New Brunswick | 70 |
Quebec | 73 |
Ontario | 81 |
Manitoba | 73 |
Saskatchewan | 76 |
Alberta | 83 |
British Columbia | 84 |
Note: The Canadian Internet Use Survey did not include the three territories.
Source: Table prepared by the Library of Parliament using data obtained from Statistics Canada.
Online Activities From Any Location, 2010 (% of Internet Users)
% |
|
93 |
|
Window shopping or browsing for information on goods or services |
74 |
Electronic banking (e.g., paying bills, viewing statements, transferring funds between accounts) |
68 |
Reading or watching the news |
68 |
Travel information or making travel arrangements |
65 |
Visiting or interacting with government websites |
65 |
Searching for medical or health-related information |
64 |
Using social networking sites |
58 |
Researching community events |
54 |
Using an instant messenger |
47 |
Downloading or watching movies or video clips online |
47 |
Obtaining or saving music (free or paid downloads) |
46 |
Searching for employment |
37 |
Formal education, training or school work |
37 |
Listening to the radio online |
37 |
Obtaining or saving software (free or paid downloads) |
35 |
Playing online games |
33 |
Downloading or watching TV online |
33 |
Researching investments |
27 |
Making telephone calls online |
24 |
Selling goods or services (e.g., through auction sites) |
19 |
Contributing content or participating in discussion groups (e.g., blogging, message boards, posting images) |
19 |
Source: Stats Canada.
It’s unfortunate that the Territories weren’t included because remote populations rely more heavily on the Internet and mail order.
Remote areas in general are a crucial part of why Internet business has so much potential in Canada. Canadians are spread out over an area that is larger than the US, creating a unique niche with limited competition. Winning sales in remote geographic locations can be as simple as offering the best deal on shipping charges.
Melody McKinnon is an internet entrepreneur with 25 years of experience in a wide range of online business models, backed by a formal business/marketing education and enhanced by training and mentorship. She has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available from all major ebook retailers.
Melody has worked with many businesses in a multitude of capacities. She can often be found on CanadianDigitalMedia.com, CanadiansInternet.com, CanadianFamily.net, and AllNaturalPetCare.com, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.
Now that’s what I’m talkin about! Canadian business info is a rarity, thank you.
Very interesting statistics!   I think it’s understandable that we are online more than most considering the boost in online occupations. I recently found an infographic discussing Canadians Time spent online http://bit.ly/O7J1IH. I hope the readers enjoy – Great Post!
It’s tough to nail down what people are doing but it’s an interesting set of statistics that I’d like to see expanded.
Please keep bringing this information to the table. I spend so much time looking for Canadian statistics. Such a great idea for a website.
That information is so helpful for marketing plans, thank you
Interesting stuff. It’s nice to have Canadian statistics even if they’re only indicators of what is actually happening. Thanks for keeping us posted.