Canadian E-Commerce Sales Growth Will Outpace US [Statistics] ©

According to eMarketer research, Canadian online B2C (business to consumer) sales growth will exceed US e-commerce growth until at least 2016.

E-commerce sales growth in Canada for this year is expected to be 14.3%, whereas the anticipated US growth is 13.8%.  By 2016, predicted Canadian e-commerce sales growth rates should hover around 11%, with US e-commerce sales growing at a rate of about 9.4%.

The Canadian population has a very high percentage of Internet users.  Around 79% of the Canadian population had an internet connection in 2010 and about half of them shop online, according to Statistics Canada. That will climb by the end of this year, eMarketer predicts.Canadian Online Retail Sales Statistics

“eMarketer estimates that this year, 71.6% of internet users in the US will make a purchase online, compared with 60.8% of web users in Canada. By 2016, penetration in the US will rise by less than 6 percentage points to 77%, while the reach of online buying in Canada will go up more than 9 points to 70.1%.”

That doesn’t mean we’re making more online sales than the US, however. Canadian online sales are anticipated to be $21.45 billion USD by the end of 2012, compared to $343.43 billion USD in the United States. By 2016, Canada should hold about 6.3% of the estimated total of $548.62 billion in online sales across North America.  However, with a population size that’s just under 11% of the US population and a less competitive marketplace,  we’re certainly holding our own and showing great potential.

While this may not be a huge difference in growth rates, it’s encouraging for Canadian online businesses to know they’re not only keeping up with their US neighbours, but also giving them a run for their money.

Statistics Canada
eMarketer Digital Intelligence

✔ You may also be interested in reading:
Canadian Online Retail Sales Up Almost 25% in First Half of 2012 [Statistics]


© CanadiansInternet.comContent on this website (all or in part) may NOT be used elsewhere without expressed permission. Content theft will result in legal action. Thank you for respecting the effort that we have put into our original content.

COMMENTS ARE MODERATED – Legitimate comments will be published after a short delay. If you are reading this on the Canadians Internet Business home page, please click the title of the post to add a comment.


Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In 25 years of working online, she has owned or managed both educational and ecommerce websites. Her book, 7 Recession Proof Online Businesses to Start From Home, is available on Amazon.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

Notify of
Oldest Most Voted
Inline Feedbacks
View all comments

I believe Canada will eventually blow the US out of the water entirely. Our economy is in better shape not because it’s getting better but because the US economy is getting worse.


Bring it on! We’re ready to serve Canadian businesses and consumers like they’ve never been served before.

W Fraser BC

Impressive! We need to get in there and make our web businesses visible before there’s more competition.