Canadian's Internet Business

Canadians Online: Statistics to Guide Your Multi-Channel Strategy

The success of multi-channel retail revolves around one thing: the customer. The customer experience has always been an important part of retail success, it has only evolved to include today’s technology. The Internet and eCommerce, along with mobile devices, have caused an accelerated evolution of customer expectations, from transparency to personalization. Meeting the multi-channel demands of today’s consumers can be overwhelming for Canadian businesses, but it has become critical to their success.

To engage today’s connected customers, we have to understand their online behaviour and overall shopping preferences. To that end, PWC has published the Total Retail Report 2016: Canadian Insights, focused on personalizing the customer experience.

Online Shopping Insights

What are Canadian Shoppers Buying Online?

Cross-Border Shopping Online

Pre-purchase Research

Buying and researching can be two entirely different things when it comes to online shopping. Many Canadians research the Internet before purchasing, whether the final purchase is made online or offline.

Canadian use of Social Media in the Buying Process

It’s Only a Matter of Time

Young adults provide a window into the future of mobile shopping.  As they age into tech-savvy seniors, we will fully enter the age of omni-channel shopping in Canada.

Adults age 18-24 use their mobile devices to:

Further Reading:

Total Retail Report 2016: Canadian Insights
Study: Omni-Channel is the Key to Success in Retail Today
Canadian Retailers Facing Omnichannel Challenges (Statistics & Slides)
Canadian Grocery Shoppers Hungry for Omni-Channel Savings and Convenience (Statistics)
Canadian Omni-Channel Panel Shares Insights
The Multichannel Retail Handbook 2016 Edition – Volume 1: Planning and Implementation: A Guide to Planning, Implementation, Operation and Enhancement by Chris Jones
The Multichannel Retail Handbook 2016 Edition – Volume 2: Operation and Enhancement: A Guide to Planning, Implementation, Operation and Enhancement by Chris Jones

What is your biggest challenge in personalizing the Canadian customer experience across channels? Please share your thoughts in the comments below.


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