Canadians Give Bloggers 3.2/5 on the Trust Scale

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions.  Canadians gave bloggers 3.2 out of 5 on the trust scale.  Traditional journalists were given 4.2.

The fact that none of us should trust everything we read online almost certainly impacted this number.  If Canadians were asked how much they trust their favourite bloggers, the number would be significantly higher.  When these influential bloggers speak, we listen like they’re a trusted friend.

It’s for that very reason that it is now a common practice for brands and businesses to work with bloggers (known as blogger outreach).  It can be tough to find Canadian bloggers, however, which has made it more difficult for those wanting to reach this country’s consumers through them.  We published a collection of PR3+ bloggers based in Canada to help marketers reach shoppers here.

We also have marketing strategy ideas for you in our post, Reaching Canadian Consumers Through Niche Bloggers.  Possibilities include product reviews, blog contest sponsorship, guest posts, press releases, interviews, banner advertising, and affiliate programs.

Have you worked with bloggers as part of your marketing strategy?  Please share your experience in the comments below.

Source: Ipsos Reid and Reader’s Digest Annual Trusted Brand™ Survey

✔ You may also be interested in reading:
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Digital Business & Marketing Manager at Online Business Canada | Website | + posts

Melody McKinnon's formal education is in business management, which she enhanced with more than 60 certifications revolving around business, marketing, health, general sciences and writing. In over 20 years of working online, she has owned or managed both educational and eCommerce websites.

Melody has worked with many businesses & brands in a multitude of capacities. She can often be found on, and, as well as other quality digital publications. Her content has earned reference links from highly-respected websites, magazines and university textbooks.

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I agree, more trust for favourite bloggers. Some are very serious about not compromising their integrity. They still make money but the transparency is obvious.

Lanna Richards

We started working with bloggers a couple of years ago and the response is honestly better than anything we’ve ever done. The best part is how affordable it is!

Reggie Nichols

SSSSSHHHH!!!!!! Stop giving away my best kept secrets!!! LOL