A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions.  Canadians gave bloggers 3.2 out of 5 on the trust scale.  Traditional journalists were given 4.2.

The fact that none of us should trust everything we read online almost certainly impacted this number.  If Canadians were asked how much they trust their favourite bloggers, the number would be significantly higher.  When these influential bloggers speak, we listen like they’re a trusted friend.

Canadians Give Bloggers 3.2/5 on the Trust Scale

It’s for that very reason that it is now a common practice for brands and businesses to work with bloggers (known as blogger outreach).  It can be tough to find Canadian bloggers, however, which has made it more difficult for those wanting to reach this country’s consumers through them.  We published a collection of PR3+ bloggers based in Canada to help marketers reach shoppers here.

We also have marketing strategy ideas for you in our post, Reaching Canadian Consumers Through Niche Bloggers.  Possibilities include product reviews, blog contest sponsorship, guest posts, press releases, interviews, banner advertising, and affiliate programs through networks like Share-a-Sale.

Comment on Canadians Internet BusinessHave you worked with bloggers as part of your marketing strategy?  Please share your experience in the comments below.

Source: Ipsos Reid and Reader’s Digest Annual Trusted Brand™ Survey

✔ You may also be interested in reading:
Free Guide of the Month: Motivate and Reward Your Advocates
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7 Ways to Reach More of the 19 Million Canadian Facebook Users
On My Desktop: Blogging with (Canadian) John Chow eCourse


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3 Responses to "Canadians Give Bloggers 3.2/5 on the Trust Scale ©"

  1. Rachael  February 1, 2015

    I agree, more trust for favourite bloggers. Some are very serious about not compromising their integrity. They still make money but the transparency is obvious.

  2. Lanna Richards  January 29, 2015

    We started working with bloggers a couple of years ago and the response is honestly better than anything we’ve ever done. The best part is how affordable it is!

  3. Reggie Nichols  January 28, 2015

    SSSSSHHHH!!!!!! Stop giving away my best kept secrets!!! LOL


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