The most powerful, effective, efficient and economical way to market your Canadian products or services online is through an affiliate program (also known as Associate Programs or Partner Programs). Affiliate programs are based on performance, allowing you to advertise on countless websites around the world, yet only pay for it when a sale is made.
Long before anyone had heard of a blog, savvy affiliate marketers used content to make affiliate sales. When I first started affiliate marketing in the 90s, affiliate text links were primarily placed in website articles or newsletter articles. It’s just as effective in today’s blog content and even more critical, as banner ad blockers become […]
Online businesses can hit a slump in the Winter, after holiday sales have been made and consumers are dealing with the spending hangover. That’s what makes it a great time to promote affiliate programs related to personal finance. Other opportunities include anything related to New Year’s Resolutions and Valentine’s Day gifts.
Is affiliate marketing one of your top three marketing channels? If not, it might be time to examine why your affiliates aren’t bringing in more sales. The potential is certainly there. Shopify reports affiliate marketing is one of the top three customer acquisition channels for 54 percent of marketers, and 20 percent rank it as […]
Online businesses have been eagerly anticipating Autumn as the beginning of an especially profitable period. Holiday shopping starts earlier online, and we see a steady increase of other sales as well. It all starts with back-to-school in September and continues right through the holiday season
If you have an affiliate program for your business, you’ll be working with the affiliate marketers who join. I’ve been affiliate marketing and managing affiliate programs for more than a couple of decades, so I know these tips will prevent a lot of headaches and ensure you gain maximum exposure from your partners. Treat them […]
Most aspects of affiliate marketing are the same no matter what country you live in. There are unique challenges that Canadians face, however. Actually finding Canadian brands and businesses with affiliate programs is one of them.
Online marketing is in a perpetual state of evolution. What works this week, may not work next week. However, influencer marketing has grown consistently over the past decade and its projected growth is just as impressive.
When you advertise for affiliates, your reputation can ride on theirs and vice versa. It’s important to be confident in their ability to serve your ideal customer with integrity and reliability. Their products or services should be exceptional. But how do you vet them?
You can find digital marketing definitions for most online business terms with a quick search. The toughest part about finding definitions that are specific to affiliate marketing, is the same words can have different meanings depending on what you’re talking about. This glossary will ensure beginners have the right definitions from an affiliate marketer’s perspective.
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