Analytics Archives ⋆ Online Business Canada

Can Data Analytics Help You Market In A Tight Economy?

By Melody McKinnon, Online Business & Marketing Manager on June 14, 2023 No Comment analytics, customer service, digital transformation

Can Data Analytics Help You Market In A Tight Economy? The High Cost Of Having An Unhappy Digital Branding Experience Provided by HappyOrNot.com The current economic conditions are challenging for businesses of all sizes. Inflation is rising, and the cost of goods and services is skyrocketing, making it harder for companies to maintain their profit […]

Experts Reveal Top 12 Types of Web Analytics Tools

By Melody McKinnon, Online Business & Marketing Manager on September 10, 2020 8 Comments analytics, Canadian marketing

The most valuable numbers Canadian businesses can have is data about their own customers and website. Web analytics tools are critical to collecting, analyzing and using data. Data defines our past and refines our future through tools that enable us to find specific answers. This, in turn, can inspire and support strategic marketing and company-wide […]

The Most Effective vs the Most Difficult Digital Marketing Tactics

By Melody McKinnon, Online Business & Marketing Manager on February 22, 2019 No Comment Canadian marketing

Marketers have become more comfortable with digital marketing overall in 2019. Statistics show they enjoy success with social media, content and eMail marketing, along with SEO. Data & AI-driven marketing and Programmatic Advertising continues to be a thorn in their side, however.

Canada Leads the World in Q2 Branded Content Click-Through Rates

By Melody McKinnon, Online Business & Marketing Manager on August 10, 2016 4 Comments Canadian marketing, Canadian statistics

Polar has released data that indicates Canadian click-through rates (CTR) on branded content were the highest of all measured regions in the second quarter of 2016. Canada came in at over 45% above the average click through rate (0.31%) with a 0.41% CTR.

Canadian Email Marketing Benchmark Data

By Melody McKinnon, Online Business & Marketing Manager on March 17, 2016 2 Comments Canadian marketing, Canadian statistics, Ezine / Newsletter Publishing

Digital marketing has become one of the most important tools in Canadian business promotion. Email was one of the original online marketing tools and it has continued to play a powerful part in any digital strategy. eMail marketing has become more challenging in recent years, however, with marketers scrambling to keep up with everything from […]

2015 Top Digital Marketing Opportunities in North America

By Melody McKinnon, Online Business & Marketing Manager on February 15, 2015 4 Comments Canadian business, Canadian marketing, Canadian statistics

Adobe has released the 2015 Digital Trends report, published in cooperation with eConsultancy. Out of 6333 marketers who participated in the 2015 survey, 847 were North American respondents (including Canadians). Marketers have their digital priorities straight, according to this data, which indicates Customer Experience and Content Marketing are where they’ll find the biggest opportunities this […]

By Melody McKinnon, Online Business & Marketing Manager on September 9, 2012 3 Comments Canadian marketing, Canadian statistics, value proposition

Experts Rank Landing Pages Highest for Value Proposition Testing ©

Why should I buy your product or service? A consumer’s perceived answer to that question is your value proposition. It conveys your product’s unique value and ideally presents it as more desirable than any competitor’s product or service. The ultimate goal, of course, is increased sales conversions.

How Top Companies Use Social Media [Statistics]

By Melody McKinnon, Online Business & Marketing Manager on July 31, 2012 4 Comments Canadian marketing, Canadian statistics, social media

Canadian businesses can learn a lot from Fortune Global 100 companies about how to use social media and online discussion to promote their brand and engage consumers. Marketers can also watch and learn from Canada’s top public companies that have a strong social media presence. Following is a list of the known social networks that […]