By Ian McClarty Do you have a company blog? If not, it is time to start one. Almost every successful business connects with their customers through content marketing, or blogging. It’s a new way of marketing that allows the customers to know you are out there, and it gives others an intimate look at the company.
One of the most important reasons Canadian businesses choose WordPress for their domain blog, is the many choices of quality plugins. Plugins can add a vast array of features to your blog, including those that facilitate monetization and overall business success. While there are many free WordPress plugins, it’s important to choose the ones you […]
If you’re going to sell your products online, you will need good, clear photos. The quality of your product pictures reflects the quality of your product and the professional status of your company. If you’re selling in a marketplace or auction setting, the photograph has to be eye-catching and professional to get the click before […]
By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.
By David Hill Considering how visual the Internet is nowadays, it is no surprise that most blogs use photos (or other images). Statistics show content that includes images performs better in every possible way, and tends to get more views as well as better conversion rates.
The annual ranking of Cost per Sale (CPS) and Cost per Action (CPA) affiliate networks has been revealed by Revenue Performance Magazine. The ranking is based on their Blue Book Survey of thousands of active performance marketing industry professionals, along with a panel of performance marketing industry experts. The top 10 CPS (Cost per Sale) […]
Online business is in a state of perpetual change. It requires a high level of passion and dedication to keep up with the latest information. That’s why it’s important to hire people who absolutely love what they do. If they don’t love it, they’ll never be dedicated enough to follow the endless learning curve. That […]
Online marketing for the Holiday season has to start early due to shipping time. However, many Canadian consumers don’t understand that and may find it disrespectful when they see Holiday promotions before Remembrance Day. The last thing we want to do is upset shoppers, but what is an online business to do?
Online shopping for Halloween is expected to grow in Canada for 2015, if last year’s statistical trends are anything to go by. We spent more than 380 million dollars on candy alone, according to Statistics Canada. You still have time to lure people to your website as consumers become nervous about US shipments arriving too […]
A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions. Canadians gave bloggers 3.2 out of 5 on the trust scale. Traditional journalists were given 4.2. The fact that none of us should trust everything we read online almost certainly impacted this number. If Canadians were asked how much they trust […]