Blogging

Halloween a Real Treat for Canadian eCommerce in 2015 ©

By Melody McKinnon on October 11, 2015 4 Comments Canadian Blogging, Canadian e-commerce, Canadian entrepreneur, Canadian holiday marketing, Canadian Retail, Canadian statistics

Online shopping for Halloween is expected to grow in Canada for 2015, if last year’s statistical trends are anything to go by. We spent more than 380 million dollars on candy alone, according to Statistics Canada. You still have time to lure people to your website as consumers become nervous about US shipments arriving too […]

Canadians Give Bloggers 3.2/5 on the Trust Scale ©

By Melody McKinnon on January 24, 2015 3 Comments Canadian Blogging, Canadian consumers, Canadian marketing, Canadian statistics

A 2015 Ipsos / Readers Digest poll surveyed Canadians about the most trusted professions. Canadians gave bloggers 3.2 out of 5 on the trust scale. Traditional journalists were given 4.2. The fact that none of us should trust everything we read online almost certainly impacted this number. If Canadians were asked how much they trust […]

2015 Top CPS and CPA Affiliate Networks

By Melody McKinnon on January 17, 2015 7 Comments Affiliate income, Canadian affiliate marketing, Canadian affiliate programs, Canadian e-commerce, Canadian Retail

Revenue Performance Magazine has named its top affiliate networks for 2015 in the Cost per Sale (CPS) and Cost per Action (CPA) categories. The ranking is based upon their Blue Book survey of thousands of active performance marketing industry professionals and a panel of performance marketing industry experts. The top 10 CPS affiliate networks are:

Our Top Earning Affiliate Programs of 2014

By Melody McKinnon on December 17, 2014 5 Comments Affiliate income, affiliate marketing, Canadian affiliate programs, Canadian Blogging, Canadian Retail

Canadian marketers and entrepreneurs embraced affiliate marketing for a number of reasons in 2014. Some are primarily affiliate marketers who use a wide variety of techniques to earn by selling other businesses’ products or services. Others are bloggers who are trying to monetize their blog through affiliate commissions. Those who develop info products (online courses, […]

November Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on November 5, 2014 1 Comment Canadian Blogging, Canadian holiday marketing, Canadian Retail, Ezine / Newsletter Publishing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

Free eBook: Content Marketing Guide and Success Stories

By Melody McKinnon on October 5, 2014 2 Comments Blogging, Canadian business freebies, Canadian small business, Content Marketing Canada

Each month we offer you a new free guide, report, whitepaper or eCourse. This month we bring you Content Marketing: Guide and Success Stories, a free eBooklet by expert, Jeanette LeBlanc. Most Canadian marketing experts and business owners understand that content is the key to successful online selling. However, many still don’t understand how to […]

October Marketable Holidays & Observances (Canadian & Global) ©

By Melody McKinnon on October 1, 2014 2 Comments Canadian Blogging, Canadian holiday marketing, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and Internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]

By Melody McKinnon on September 30, 2014 4 Comments Affiliate income, Canadian affiliate marketing, Canadian web-based business

Affiliate marketing is one of the oldest ways of making money online in Canada and it can be very lucrative if you focus on the right programs. Merchants may have an in-house affiliate program or join networks like Share-A-Sale, where thousands of website owners may partner up with them for a percentage of sales they […]

Get Halloween Website Traffic (Plus 2014 Canadian Statistics)

By Melody McKinnon on September 22, 2014 5 Comments Canadian consumers, Canadian e-commerce, Canadian holiday marketing, Canadian statistics, Halloween

As Canadian businesses begin to focus on the 2014 holiday season, Halloween is often overlooked. It’s a lucrative holiday that warrants more attention than theme sales, however. The opportunities presented by Canadians searching the internet for Halloween topics can make it well worth promoting online, and the earlier the better. Just about 78% of Canadians […]

By Melody McKinnon on September 3, 2014 4 Comments Blogging, Canadian holiday marketing, Canadian Retail, social media

A Canadian holidays and observances calendar is a useful tool for marketing or for inspiring blog post, newsletter content and social media ideas. Traditional holidays have been joined by many observances in Canada and internationally, all of which now enjoy more exposure via the Internet. Combined with famous Canadian birthdays and historical events, there is […]