Content Marketing

How to Align Social Media Marketing with Content Marketing

How to Align Social Media Marketing with Content Marketing

By Marquis Matson It is hard to talk about social media without mentioning content marketing and vice versa. The two concepts have become somewhat interchangeable, especially among small marketing teams that are often made up of few individuals. Most successful social media strategies incorporate content marketing the same way content marketing almost always includes social media.

Reaching Canadian Consumers Through Niche Bloggers ©

Reaching Canadian Consumers Through Niche Bloggers ©

Bloggers can gain an impressive, loyal following on the social Web through excellent content, communication, and trust built through fellowship and familiarity. Their value to brands is in their influence over consumer purchasing, often in a very specific niche.  A nod of approval from the right blogger can seriously increase sales, and having one as […]

How to Create a Buzz Before Launching an E-learning Course

How to Create a Buzz Before Launching an E-learning Course

By Ernest Mendozza Online learning has become increasingly popular, especially among millennials, so more and more people are using the internet to learn new skills. It is possible to gain access to courses from the leading universities at EdX or learn a new language with Preply. Online courses are gaining popularity because they offer flexibility and save […]

B2B Blogging Guide: Best Practices ©

B2B Blogging Guide: Best Practices ©

No matter what marketing benchmark data you look at, “content” always plays a leading part in a successful digital marketing strategy.

15 Ways to Make Men Merry as they Holiday Shop Online ©

15 Ways to Make Men Merry as they Holiday Shop Online ©

In most Canadian shopping circles, women rule. They’re a huge target market as the person in the household who does most of the shopping, both for themselves and their families. Internet shopping is a bit different though, especially when it comes to holiday shopping online. For example, an Ipsos holiday shopping survey found Canadian men […]

How to Use Content Marketing to Skyrocket Holiday Sales ©

How to Use Content Marketing to Skyrocket Holiday Sales ©

The value of content marketing for both Business to Business (B2B) and Business to Consumer (B2C) companies has been proven to a point of universal acceptance, yet it is still underutilized in Canadian eCommerce. Using content to its fullest extent and developing a working strategy is even more rare. The holiday season offers plenty of […]

How to Create Viral Content Without Selling Your Soul

How to Create Viral Content Without Selling Your Soul

By Brenda Berg The internet is absolutely full, if not overflowing, with content. With this in mind, it’s understandable if you feel a little bit disheartened at the chances of creating content that will go viral.

7 Tips for Growing a Company Blog That Generates Results

7 Tips for Growing a Company Blog That Generates Results

By Ian McClarty Do you have a company blog? If not, it is time to start one. Almost every successful business connects with their customers through content marketing, or blogging. It’s a new way of marketing that allows the customers to know you are out there, and it gives others an intimate look at the company.

Canadian Influencer Content Marketing

Canadian Influencer Content Marketing

Influencer content on blogs and social media is one of the most trusted types of advertising, say Canadian consumers in a recent Izea survey. In fact, Canadians are more suspicious than Americans of other types of advertising. Our heavy use of social media and blog reading ensures an impactful, and often viral, social marketing campaign. […]

6 Crucial Rules for Creating Video Content that Engages Blog Readers

6 Crucial Rules for Creating Video Content that Engages Blog Readers

By David Hill Regardless of whether you’re running a personal blog, dabbling in eCommerce or starting to utilize content marketing, video is definitely something that you should consider including. Its impact is undeniable, and it has grown to become the most popular form of content on the internet – bar none.

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